Alliance Connection is proud to have secured on-air features for the all-new Margaritaville Beach Resort Riviera Maya on PBS WCNY’s 2023 Travel Auction.
Reaching 1.8 million multigenerational consumers in Central New York, this 360˚ marketing campaign featured the resort on TV and Radio and supported with great online exposure, reaching a highly engaged travel audience.
Full resort marketing exposure included a 60-second TV promotional video, online placement on WCNY’s website, social media inclusion, a custom ad, resort menion on Classic FM radio station, and in-print feature on WCNY Connect Magazine that is sent to 15K member homes.
Consumers had the opportunity to visit the dedicated Travel Auction bidding page for their chance to bid and win a 4-night all-inclusive stay for two adults at Margaritaville Beach Resort Riviera Maya.
