Alliance Connection is thrilled to announce “The 10 Days of St. Nik” on-air partnership with Philly’s #1 Country Radio Station, 92.5 XTU, featuring Dreams Vista Cancun Golf & Spa Resort.
This three-week top market radio holiday campaign aims to reach 461,300 listeners per week. Listeners of 92.5 XTU will be prompted by radio spots to tune in to the popular afternoon host, Nicole Michalik, at various times throughout the day and participate in the ‘St. Nik’ cue-to-call. The correct caller stands a chance to win a qualifying prize valued at $50 or more and will be entered into the grand prize drawing—a 4-night Unlimited-Luxury® stay at Dreams Vista Cancun Golf & Spa Resort. Additionally, digital website content and e-blasts posted on the station’s digital channels will encourage the audience to listen in for a chance to win
Overall, the program is estimated to reach over 1.6 million impressions across on-air and digital platforms.