Slapshot to Sunblock: Canadian Hockey League Teams Up with Nickelodeon Hotels for a Net-Winning Partnership

Alliance Connection is beyond excited to announce a dynamic partnership between the Canada Hockey League (CHL) and Nickelodeon Hotels & Resorts Punta Cana, launched during the CHL’s inaugural game on November 4th and set to run until March 1st, 2024.

Over the next five months, this campaign will captivate 40K+ Canadian families attending CHL’s Western Hockey League games while promoting Nickelodeon Hotels & Resorts Punta Cana as the ultimate family destination. Throughout the 2023-2024 season, attendees at the 16 games will be encouraged by in-stadium screen spots and digitally, to visit a dedicated sweepstakes landing page hosted on the WHL website, and enter for a chance to win an all-inclusive family getaway.

This partnership is more than a marketing strategy; it’s an opportunity to blend the thrill of hockey with the allure of a dream vacation. 

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