Alliance Connection is excited to have secured on-air placements for its clients, Margaritaville Island Reserve Cap Cana, Margaritaville Island Reserve Riviera Cancún, Azul Beach Resort Riviera Cancún and El Dorado Seaside Palms, in PBS Chicago’s WTTW’s 2023 Great Treasure Hunt Sweepstakes that will be running now through November 20th, 2023.
Reaching multigenerational consumers in the Chicago market, PBS’ annual fundraising sweepstakes began a 360 marketing campaign promoting four Karisma Hotels & Resorts properties as part of their prize donors in exchange for extended exposure via TV, digital and print.
Resort exposure includes resort name, photo and prize copy throughout on-air TV spots reaching 2.3M+ viewers per trip, sweepstakes landing page and banners, direct mail featuring all prizes to hundreds and thousands of homes, and e-blasts promoting the sweepstakes.
