Alliance Connection is proud to have secured an on-air feature for its client Meliá Caribe Beach Resort on The Drew Barrymore Show reaching 1.5M+ US viewers nationwide.
During the segment, an audience member was invited to participate in the show’s popular Pop Quiz game for a chance to win a big prize. After getting answering correctly, she was surprised with a 5-night all-inclusive stay for two at Meliá Caribe Beach Resort.
The property was featured prominently through descriptive prize copy as touted by the show’s host herself, in addition to stunning imagery that showcased the beauty of the resort. The integrated entertainment marketing partnership positioned Meliá Caribe Beach Resort as the ultimate Caribbean beach vacation in front of millions of discerning customers across the country,