Alliance Connection is proud to bring to life a thrilling partnership between HyperX and Hard Rock Hotel Riviera Maya debuting the first-ever HyperX resort gaming lounge for leisure travelers in the Mexican Caribbean. As the HyperX Lounge opens its doors today, resort guests can experience a true gamer’s paradise in the interactive lounge concept complete with high-performance gaming PCs, popular gaming consoles, a VR station, and the latest HyperX products offering an enhanced experience for any type of gamer.
The HyperX Gaming Lounge Riviera Maya will be the all-inclusive Hard Rock Hotel’s first venue for gaming-centric events, tournaments, and a dedicated space to host special appearances and extend travel invitations to the gaming industry’s best of the best, including HyperX personalities and influencers from around the globe. Alliance Connection helped bring the partnership to fruition throughout every stage including the concepting, procurement and operational logistics as they worked hand-in-hand with the resort team.