Lionsgate, Salem Radio and Hotel Paradisus Cancún by Meliá Celebrate The Christmas Release of “American Underdog” With A Multi-Tiered Partnership by Alliance Connection

Alliance Connection is excited to launch a multi-tiered, integrated entertainment marketing partnership in support of the highly-anticipated Christmas Day theatrical release of “American Underdog” starring Anna Paquin, Dennis Quaid and Zachary Levi with Lionsgate, Salem Radio and Hotel Paradisus Cancún by Meliá. Just in time for the holidays, families across the nation are treated to the gift of travel with a chance to win an all-inclusive getaway in at Hotel Paradisus Cancún by Meliá.

The exciting campaign and our resort client is featured in 36 markets throughout the U.S. on 97 radio stations, including the #3 radio station system in the country. In addition to mass exposure on the aiwaves, the campaign is featured digitally to millions of fans and listeners through email, web banners, and engaging social media posts.

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