Alliance Connection has teamed up popular lifestyle media company Girlboss with resort client Breathless Riviera Cancun Resort & Spa for a digital partnership that that is crafted to enhance newsletter sign-ups and brand engagement by encouraging millions of consumers to sign up for Girlboss Daily and enter for their chance to win an Unlimited-Luxury® 4-night getaway to the all-adult beachfront resort.
The campaign features the resort front-and-center as the exclusive travel prize partner and is promoted through social media posts, e-blasts, and a dedicated giveaway page on Girlboss.com and is expected to generate 10 million impressions for both brand partners.
