We’re thrilled to share the launch of our spectacular holiday partnership with Cinemark Theaters, featuring our client Hard Rock Hotel & Casino Punta Cana. Live through the end of the year, this campaign is already captivating audiences across the country.
Aligned with Cinemark’s major annual campaign, which highlights blockbuster releases and holiday-themed merchandise, this enter-to-win campaign is projected to reach millions of movie-goers nationwide. During the program, Cinemark’s reward members are prompted through in-theater and digital promotion to enter the sweepstakes for a chance to win an Island Escape at the all-inclusive Hard Rock Hotel & Casino Punta Cana, including in-theaters digital menu boards, website/mobile dedicated landing pages and banners, email inclusion in several newsletters and e-blasts, and social media in-feed posts and stories.
This collaboration illustrates the power of aligning complementary brands. By merging Cinemark’s influence in the entertainment industry with the luxury appeal of Hard Rock Hotel & Casino Punta Cana, we’ve created a dynamic campaign with a reach extending to over 40 million movie-goers nationwide.
