Alliance Connection launches promotional partnership between Beachly — the premiere beach lifestyle subscription box — and its client Meliá Punta Cana Beach Wellness Inclusive – Adults only Resort.
As a highly-engaging multi-channel giveaway – estimated to reach 2 million consumers – Beachly consumers are encouraged by print and digital promotion (social media, website, emails) to complete a few steps to enter the giveaway, all which give high visibility to the resort.
As the exclusive travel prize provider, the resort is included in full marketing exposure throughout the campaign including a sweepstakes landing page, resort opt-in included on entry form, print inclusion in the in-box insert for this Fall season that will go to every member that directs to the sweepstakes landing page, member email blast, and social media inclusion. At the end of the program, one lucky winner will be the recipient of a 4-night all-inclusive stay for two adults to Meliá Punta Cana Beach- Adults Only- All Inclusive.
