For the first time since the return of travel, Alliance Connection designed, developed and executed their signature “Where In The World” content collaboration and influencer marketing campaign for Margaritaville St. Somewhere in Holbox Island, Mexico.
Several highly-aligned influencers were carefully selected to share their wild “Where In The World” journey with their fans across their social media channels, where their mystery destination was revealed only 48 hours prior to their departure. Each day, fans were given the opportunity to help plan the influencers itinerary through voting platforms while each experience selected was highlighted through engaging stories and interactive reels that invited the follower to tag along with them.
To further heighten the campaign’s impact and longevity, influencers shared a sweepstakes giveaway where one lucky follower got to plan own trip to St. Somewhere.
The successful collaboration garnered an impressive 17.2 million impressions, 661 new followers, 6,081 new Instagram visitors, and captivating content for the client.