Alliance Connection welcomed 30 publishers from Macaroni KID at the all-new Nickelodeon Hotels & Resorts Riviera Maya for their annual Summer Getaway trip — a fun-filled week of exclusive themed activities, immersive experiences and an up-close-and-personal look at the all-new all-inclusive family resort.
The custom curated itinerary served plenty of opportunities for the publishers to capture content and spread the word about one of Mexico’s top family hotels and the Summer of SpongeBob, from splashing around in the water park, to personal Slime experiences, lively shows, and Gourmet Inclusive dining and Instagrammable cocktails, resulting in editorial and social media coverage that reached millions of readers and followers nationwide.
