Alliance Connection To Launch “Rock & Reel” Influencer Takeover At Hard Rock Hotel & Casino Punta Cana

Fresh off the heels of the all-inclusive Hard Rock Hotel & Casino’s impressive makeover, Alliance Connection has worked to secure, concept, and produce a powerful influencer activation that will spotlight the resort’s newly refreshed rooms, restaurants, and guest experiences.

With a dynamic group of influencers and content creators set to touch down on August 27, the event encompasses a thoughtfully-curated itinerary that allows them to create and play together in paradise. From immersive dining experiences to interactive beach activations, an entertainment-packed pool party and more, “Rock & Reel” is anticipated to generate millions of impressions and a plethora of content that will engage travelers.

Influencer activations and events such as this one are a true testament to the power of influencer marketing when it comes to amplifying a travel brand’s story and helping to shape the narrative.

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