Alliance Connection Selected As The PR Agency Of Record by Premiere Worldwide Marketing, the worldwide sales and marketing representative for Karisma Hotels & Resorts, overseeing the public relations efforts for Nickelodeon Hotels & Resorts, El Dorado Spa Resorts, Azul Beach Resorts, Generations Riviera Maya

With locations in Riviera Maya and Riviera Cancun, Mexico, Punta Cana, Dominican Republic, and Negril, Jamaica, the all-inclusive luxury brand has turned to the full-service marketing firm to lead its publicity efforts in the U.S. and Canada.

Alliance Connection will spearhead the brands’ PR strategies by driving media coverage, developing content collaborations, influencer marketing campaigns, and promotional partnerships to heighten brand awareness and increase bookings for the resorts.

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