Alliance Connection secures another impactful on-air collaboration for resort client Hard Rock Hotel & Casino Punta Cana with the TODAY Show with Hoda & Jenna.
As part of the show’s fun “Life’s A Beach” trivia segment, a loyal fan was given the chance to win a 4-night all-inclusive stay at the award-winning resort, just in time for her 60th birthday. The hotel was featured on-air to millions of viewers with stunning b-roll footage that enticed viewers and showcased all the resort has to offer.
