On the heels of Margaritaville Beach Resort Belize’s recent debut, Alliance Connection is set to launch its “Build My Bucket List” content creator activation, the first of its kind. The unique concept that was designed by the agency is a never-seen-before social media campaign that marries the power of content creators, fan engagement, and influence.
The first-ever Build My Bucket list will pair highly-aligned creators and take followers along for the travel journey through pre-promotion fan engagement that invites followers to help select some elements of their trip, real-time storytelling with onsite content, and post-stay follower sweepstakes that extends the longevity of the campaign and garner leads for future marketing.
The influencer activation is expected to generate 15 million brand impressions and reach 1 million unique consumers.
