In an effort to drive awareness and publicity to its resort client Breathless Resorts Cancun, Alliance Connection secured a celebrity visit from American singer, songwriter, dancer, actress, and television personality, Nicole Scherzinger. The pop star was flown down to the hotel for the ultimate luxury vacation, where she documented her VIP experience to her 5.2 million followers. Additionally, her steamy vacation was included in national publications such as E! News and Daily Mail, where the hotel was mentioned and received a total of 1.1 billion impressions.
