Bridging the gap between luxury resorts and movie enthusiasts, Alliance Connection has partnered its resort client Dreams Curaçao Resort, Spa & Casino with the cinematic giant Regal Cinemas for an integrated theatrical partnership that is live through September 28th, 2023.
To promote Regal Unlimited™ Movie Subscription Pass to movie-goers, Regal has challenged its 480+ theaters across the US to create distinctive in-person lobby table displays, strategically designed to encourage sign-ups for the subscription program that is amplified with a multi-platform sweepstakes inviting their audience to potentially win an Unlimited-Luxury® vacation at Dreams Curaçao Resort, Spa & Casino.
To top it off, Regals’ consumers will have access to a limited-time special offer promoted in banners throughout Regals’ platforms through October 31st, 2023 — providing them with exclusive perks while simultaneously giving the resort opportunity for additional bookings.
The campaign spotlights the resort throughout in-theater signage, e-blasts, in-app banners, web inclusion and social media posts and is projected to garner an estimated 50+ million impressions.
