Sharing Marketing Insights To Inspire, Educate & Innovate

Our 12 Favorite Marketing Moments Of 2021

While 2021 brought on many shifts in the landscape, it also brought along many standout marketing moments. From exciting promotional partnerships and branded experiences to ...
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Marketing Trends That Are Here To Stay in 2022

As we turn a new corner in 2022, marketers can amplify their strategies by leveraging these proven marketing trends that are to stay. By Dana ...
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Level Up Your Marketing Strategy With Travel Partnerships

Looking for ways to level up your marketing strategy with travel partnerships? Here are some ideas that will help you drive business growth, increased loyalty ...
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5 Low Cost, High-Impact On-Air Placements You Need In Your Marketing Strategy

While it can cost big bucks to get your brand on-air in front of millions of eyeballs or listeners nationwide, there are other ways to ...
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How To Measure Influencer Marketing: 7 Must-Have Indicators of Success

While impressions and reach are standard measurements of influencer marketing, a more analytical approach will help you measure true success with your campaigns and optimize ...
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Unclaimed Marketing Advantages: The Trick To Getting More For Less

How do you get more for less? That’s the question that’s on every travel marketer’s mind as they are tasked to come up with reimagined ...
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Beyond The Press Release: How To Evolve Your PR Strategy

Whether you’re in planning mode for the next year, or pivoting your direction based on your shifting business demands, it’s always a good time to ...
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9 New Hotel Openings in 2021 That We’re Excited About

The travel industry is buzzing with newcomers that are making a big splash. Join us as we round up 9 new hotel openings that are ...
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Top 7 Lifestyle Influencers And Content Creators To Host At Your Hotel

There’s plenty of fish in the sea, and in the sea of influence, that statement holds true. How many exactly? Some sources estimate anywhere between ...
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The Secret to Travel Agent Loyalty

What does it really take to win the loyalty of travel agents? As the role of the travel expert becomes even more influential, we uncover ...
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Are Branded Hotel Experiences The Right Solution For You?

Whether you’re looking to spice things up or are launching an entirely new hotel, branded experiences might be the solution you need to stand out ...
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How To Turn Room Inventory into Marketing Dollars

For years, marketers have been told they need to “pay to play” to get their brand in front of consumer eyeballs whether it’s on television, ...
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Who We Are

Alliance Connection is a unique platform of industry-leading ideas and powerful, proficient, results-driven marketing opportunities. We connect lifestyle media, brand partners, and social influencers with the travel and tourism industry to reach and capture highly aligned audiences.

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