Integrated Entertainment Marketing
Connect with millions of viewers and listeners across the U.S.
Over a decade’s worth of successful collaborations with TV talk and game shows, record labels, music television, streaming media, broadcast partners, and film productions around the globe — and we’re just getting started.
Drive consumer engagement nationwide through meaningful placements, brand integrations, and promotional partnerships.
Television and Film Product Integrations
RADIO Contests and Come Alongs
TV Talk and Game Show Placement
Live on Location Segments
Don’t miss this season’s robust opportunities to be included in Prizing With a Purpose, Human Interest Segments, and Surprise and Delight Moments.
The Kelly Clarkson Show
Uplifting daytime talk show featuring Emmy® Award winning host, Grammy® Award winning artist and America’s original idol, Kelly Clarkson surprises guests with beautiful destination vacations.
Ellen’s 12 Days of Giveaways
The 61 Daytime Emmy Award winner awarded its full audience with Karisma Hotels & Resorts grand prize giveaways for its “12 Days of Giveaways” holiday segments, amassing 5 million daily viewers and over $200,000 in bookings and room upgrades.
The Today Show Winter Wonderful
America’s #1 morning news show surprised and delighted 4 million daily viewers with a Funshine Funtime weeklong travel segment takeover featuring enticing vacation giveaways.
iHeart Radio, Lionsgate Studios and Hitman’s Wife’s Bodyguard
Alongside the release of the movie, fans got the chance to win their own sabbatical. With 56.4 million radio impressions and 15.3 million social impressions.
All new, primetime game show with celebrity host Jerry O’Connell with big prizes such as trips to the all-inclusive Hard Rock Hotel & Casino Punta Cana. Reaching over 1 million daily viewers.
Redbox Summer Spin
With over 57 Million kiosk locations, Alliance Connection helped Redbox drive consumer engagement through a travel sweepstakes you could enter from the kiosk when you rented a movie, delivering over 52 million impressions.
Insights to Inspire, Educate and Innovate
5 Low Cost, High-Impact On-Air Placements That You Need In Your Marketing Strategy
While it can cost big bucks to get your brand on-air in front of millions of eyeballs or listeners nationwide, there are other ways to get it done without breaking the bank or your budget. We uncover five ways to break through this coveted space at a fraction of the cost of a media buy.