Five for Five with Melissa Mango: Transformational Travel
We chatted with our President and Founder, Melissa Mango, all about the fundamental shift from experiential travel to purposeful travel and how marketers can shift the narrative to catch up with the changing landscape.
Alliance Connection is beyond fortunate to work with some of the brightest minds in marketing with brands, lifestyle media partners, influencers, entertainment, and the travel and tourism industry. Our strategic marketing skillset can’t help but be elevated just by working with them, so we’re sharing the wealth! Join us as we profile a top mover and shaker in the industry who can help us all up our marketing game.
Melissa Mango’s FIVE FOR FIVE
We caught up with Melissa, where we chatted about travel with a purpose and how marketers can amplify the narrative to consumers.
About Alliance Connection:
For nearly a decade Alliance Connection has been successfully working with Caribbean and Mexico travel brands as an extension of their teams to shape, mold and pioneer the travel industry. They have a proven track record of driving awareness and bookings through strategic marketing partnerships and powerful brand interactions across a highly selective portfolio of brands, media, and influencers that connect, capture and influence travelers across the U.S.
About Melissa Mango:
With over 25 years of sales and marketing experience, Melissa has helped revolutionize the way travel brands connect with travelers. From her tenure at renowned travel brands like David’s Bridal, Sandals and Beaches Resorts to building an award-winning full-service marketing agency, she has a proven track record of increasing brand awareness, sales, profit, and market share through strategic marketing collaborations. Her success stories include revenue-producing partnerships with world-class brands, including the all-inclusive Hard Rock Hotels, Nobu Hotels, Nickelodeon Hotels & Resorts, Secrets Resorts & Spas, Regal Cinemas, Wheel of Fortune, Sony Music Nashville, and Margaritaville Island Reserve Resorts to name a few. Her wealth of experience and knowledge over the years has given her a unique perspective and deep insight into what it takes to thrive in the marketing and communications industry and how to leverage the ever-changing landscape and its trends.