Starting as an online writer for 10 years before launching megabrand FabFitFun with Co-Founders Michael Broukhim and Daniel Broukhim, Katie didn’t just want to write about products but put them in people’s hands. While subscription boxes existed at the time, Katie felt they were too niche and wanted to create a seasonal lifestyle box with full size premium products instead of samples. Believing that women are multi-faceted, she is proud of the way FabFitFun approaches their customers more holistically.

We caught up with Katie to ask her to share some marketing tips and strategies that have helped her expand FabFitFun’s brand and continue to engage new customers.