Five for Five with Stephanie Pineiro
Alliance Connection is beyond fortunate to work with some of the brightest minds in travel marketing. Our strategic marketing skillset can’t help but be elevated just by working with them, so we’re sharing the wealth! Each month we will profile a top mover and shaker in the industry who can help us all up our marketing game.
This month’s strategic marketing spotlight is on Stephanie Pineiro, Social Media & PR Coordinator, Karisma Hotels & Resorts.
We caught up with Stephanie Pineiro at the Taste of Karisma, a four-day social media influencer summit created by Alliance Connection held in Riviera Maya, Mexico.
The event welcomed creators with delicious gourmet food and drinks, luxurious accommodations, catamaran and camel rides, mixology classes, cabana collaborations, a think tank discussion, fireworks and of course, Instagrammable moments.
As her high school class historian and a communications major in college, Stephanie said she was always on her phone, so a career in social media management seemed like a natural progression in what she already loved to do – create content. She also mentioned that her love of photography would have been her back up career option, but that she truly loves finding various ways to connect with the Karisma audience through social media. Today Stephanie leads all Social Media & PR for Karisma Hotels & Resorts global portfolio.
We asked Stephanie to provide us with some key insights to her strategy in building Karisma Hotels & Resorts’ social media channels and engaging the desired audience she is trying to market to.
“It’s important to find influencers who makes sense for your brand, align with your targets, goals and strategies and have the same core values.”
Watch our chat with Stephanie below:
Stephanie's FIVE FOR FIVE
SUCCESSFULLY GROW A BRAND:
Total Social Posts: 127 posts
Total lnstagram Videos: 156 videos
Total Social Media Impressions: 26,539 media impressions
Total Social Media Engagement/Interactions: 1,326,187 interactions
Total Social Media Likes: 1,317,499 likes
Total Social Media Comments: 8,673
About Alliance Connection:
For nearly a decade Alliance Connection has been successfully guiding marketers in the hospitality, entertainment, and retail industries through innovative marketing strategy, product development, and promotional initiatives. Alliance Connection has a proven track record of increasing profits, moving market share, and propelling business objectives forward with a simple but effective strategy to “connect, engage and close more business for our clients.” The company’s portfolio includes many of the nation’s leading companies and travel partners, such as Sony Corporation of America, Nickelodeon, All-Inclusive Hard Rock Hotels, Melia Hotels & Resorts, Karisma Hotels & Resorts, Sandals & Beaches Resorts, CMT, Wheel of Fortune and more.