Five For Five with Jacqui Hartnett
Alliance Connection is beyond fortunate to work with some of the brightest minds in marketing with brands, lifestyle media partners, influencers, entertainment, and the travel and tourism industry. Our strategic marketing skillset can’t help but be elevated just by working with them, so we’re sharing the wealth! Join us as we profile a top mover and shaker in the industry who can help us all up our marketing game.
This month, our strategic marketing spotlight is on Jacqui Hartnett, President of Starmark, a full-service, Agile marketing & advertising agency based in Fort Lauderdale, Florida – and experts in defining brand personality.
Jacqui brings a wealth of professionalism, strategic capabilities and management expertise to her role as President of Starmark. She manages the agency’s operations and leads the Business Development team. Her eye for detail and management skills are valuable assets in planning and galvanizing the success of client programs.
Prior to rejoining Starmark in 2005, Jacqui served as Executive Vice President and partner with GFX International in Chicago, an Inc. 500-ranked national retail graphics solutions company. She began her career as an account coordinator at Starmark Chicago, where, within two years of joining the agency, she became Director of Operations.
Jacqui Hartnett's FIVE FOR FIVE
Jacqui shared with us some marketing tips and strategies for the travel and tourism industry when it comes to defining brand personality, appealing to the next generation of travelers and embracing emerging media and technology.
About Alliance Connection:
For nearly a decade Alliance Connection has been successfully guiding marketers in the hospitality, entertainment, and retail industries through innovative marketing strategy, product development, and promotional initiatives. Alliance Connection has a proven track record of increasing profits, moving market share, and propelling business objectives forward with a simple but effective strategy to “connect, engage and close more business for our clients.” The company’s portfolio includes many of the nation’s leading companies and travel partners, such as Sony Corporation of America, Nickelodeon, All-Inclusive Hard Rock Hotels, Melia Hotels & Resorts, Karisma Hotels & Resorts, Sandals & Beaches Resorts, CMT, Wheel of Fortune and more.
Starmark is a full-service marketing services company that’s project-based and powered by Agile Methodology. Their expertise shines in running large, complex marketing efforts more smoothly – projects like branding and positioning, integrated marketing campaigns, bespoke digital efforts and developing new marketing technologies.
With more than 40 years in business, Starmark is based in Fort Lauderdale, FL, and specializes in working with clients who light up the industries of travel and tourism, higher education, technology and healthcare. As a privately held, Woman-Owned Small Business, Starmark was named one of the top 10 Diversity-Owned Businesses in Florida.