Five For Five with Dana Baasiri
We caught up with Dana Baasiri, Storyteller and Founder of I’m Just A Publicist, who specializes in brand messaging and content marketing strategy. She walks us through key insights she learned throughout her 10 year career in travel communications that will help you harness the power of storytelling and content marketing for reaching, engaging and converting audiences into loyal customers.
Alliance Connection is beyond fortunate to work with some of the brightest minds in marketing with brands, lifestyle media partners, influencers, entertainment, and the travel and tourism industry. Our strategic marketing skillset can’t help but be elevated just by working with them, so we’re sharing the wealth! Join us as we profile a top mover and shaker in the industry who can help us all up our marketing game.
Dana Baasiri is a freelance communications expert with 10 years experience in the travel industry. She has spent the last decade leading PR and social media for globally recognized hospitality brands including the all-inclusive Hard Rock Hotels, Nobu Hotels, UNICO 20˚87˚ Hotel Riviera Maya and more. She kicked off her career in 2011 at Sandals and Beaches Resorts, where she got her first taste of brand storytelling through promotional partnership marketing. But it was at AIC Hotel Group that she spent 7 years cultivating her passion for writing and crafting content as she was tasked with launching new resort brands and telling stories that hadn’t been told before.
As her role evolved, she was inspired to empower others to tap into the power of storytelling and debuted a communications blog offering free tips, insights and resources. Soon after, Dana made the decision to dive headfirst into entrepreneurship and launch her business. When she’s not elbows-deep in writing and strategizing, she finds inspiration by plugging into her favorite podcast, “Why Not Now? With Amy Jo Martin.”
Dana Baasiri's FIVE FOR FIVE
We sat down with Dana to pick her brain on how travel brands can harness the power of storytelling and content marketing to reach, engage and convert audiences.
About Alliance Connection:
For nearly a decade Alliance Connection has been successfully working with Caribbean and Mexico travel brands as an extension of their teams to shape, mold and pioneer the travel industry. They have a proven track record of driving awareness and bookings through strategic marketing partnerships and powerful brand interactions across a highly selective portfolio of brands, media, and influencers that connect, capture and influence travelers across the U.S.
About I'm Just a Publicist:
I’m Just A Publicist empowers travel brands to tell their story through emotion-driven messaging and strategic content marketing. They combine expertly crafted copy and purposeful content to help others breathe life into their brands and connect with audiences. The company is founded and led by Dana Baasiri, a communications strategist with 10 years of experience in the travel industry. For more information, please visit www.imjustapublicist.com.