Public Relations


Nickelodeon Hotels & Resorts celebrated its annual Summer of SpongeBob event in style! And to spread the word and create a buzz, Alliance Connection created an extensive earned media strategy that included offering exclusive media stays to influential family-focused consumer press and pitches for roundup coverage.


To help Karisma Hotels & Resorts amplify the reach of their family-friendly brands, including Nickelodeon Hotels & Resorts, Margaritaville Beach Resort Riviera Cancun, Margaritaville Beach Resort Cap Cana, and Margaritaville St. Somewhere among travel agents, we secured a cover story in Agent@Home, a publication exclusively distributed to and trusted by home-based travel agents.


To support Karisma Hotels & Resorts Black Friday blitz, Alliance Connection crafted and distributed a press release which resulted in 366 pickups, including top names like Yahoo Finance, AP News, Market Watch, and Markets Insider. In total, our efforts reached over 223.5 million readers, resulting in a remarkable media value of $2,067,375.


To support Karisma Hotels & Resorts annual GIVC event, Alliance Connection helped secured trade media outlets for a press trip with key media events, and delivered post-event coverage with key announcements, awards, and event photos to maximize exposure.

The Travel Mom SMT

Over the past 20 years, Emily Kaufman, renowned as The Travel Mom but known to influence all ages, has built a loyal and engaged community of travel enthusiasts who watch her weekly on national TV shows such as Good Morning America, The Kelly Clarkson Show, NBC Nightly News, The Today Show, local TV stations, and online for the latest travel news, tips, and giveaways.

The Today Show – Multiple Clients

Success Story The Today Show – Multiple Clients At a Glance: Our valuable partner, The Today Show has surpassed Good Morning America as America’s #1 Morning News show, and reaches over 4 million daily household viewers. The producers turned to Alliance Connection to power their travel giveaways. To kick off the new year, we placed …

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