The Lunar Celebration Influencer Trip was an immersive and awareness-generating influencer activation that offered 5 unique perspectives on multiple social platforms to authentically share the story of St. Somewhere.
To drive consideration in key markets and increase national awareness for Nickelodeon Hotels & Resorts, Alliance Connection partnered with Carmen Ordonez, an on-air lifestyle and travel expert, tasked with creating a TV segment showcasing the perfect family-friendly spring getaway in Mexico.
Nickelodeon Hotels & Resorts celebrated its annual Summer of SpongeBob event in style! And to spread the word and create a buzz, Alliance Connection created an extensive earned media strategy that included offering exclusive media stays to influential family-focused consumer press and pitches for roundup coverage.
Supporting Nickelodeon Hotels & Resorts Slime Break Getaway through Traditional Media Coverage.
To support Nickelodeon Hotels & Resorts first-ever Slime Break Getaway campaign, we leveraged traditional media coverage to reach key audiences.
By collaborating with top editors, writers and key outlets, we have successfully supported properties and initiatives across our portfolio by turning media into brand advocates.
To help Karisma Hotels & Resorts amplify the reach of their family-friendly brands, including Nickelodeon Hotels & Resorts, Margaritaville Beach Resort Riviera Cancun, Margaritaville Beach Resort Cap Cana, and Margaritaville St. Somewhere among travel agents, we secured a cover story in Agent@Home, a publication exclusively distributed to and trusted by home-based travel agents.
To support Karisma Hotels & Resorts Black Friday blitz, Alliance Connection crafted and distributed a press release which resulted in 366 pickups, including top names like Yahoo Finance, AP News, Market Watch, and Markets Insider. In total, our efforts reached over 223.5 million readers, resulting in a remarkable media value of $2,067,375.
To support Karisma Hotels & Resorts annual GIVC event, Alliance Connection helped secured trade media outlets for a press trip with key media events, and delivered post-event coverage with key announcements, awards, and event photos to maximize exposure.
LIVE ’s beloved duo in daytime, Kelly Ripa & Ryan Seacrest, are growing as #1 in the hearts of new households across America, ranking as the #1 Syndicated Talk Show in Total Viewers and #1 Daytime Talk Show in Women 25-54, reaching 2.54 Million Viewers.
Over the past 20 years, Emily Kaufman, renowned as The Travel Mom but known to influence all ages, has built a loyal and engaged community of travel enthusiasts who watch her weekly on national TV shows such as Good Morning America, The Kelly Clarkson Show, NBC Nightly News, The Today Show, local TV stations, and online for the latest travel news, tips, and giveaways.
The Drew Barrymore Show is daytime’s brightest destination for intelligent optimism and maximum fun, featuring popular actor, businessperson, mom and cultural icon, Drew Barrymore! From news to pop culture, food to DIY design, human interest to comedy – presented with Drew’s heart and humor about life.
Alliance Connection has seasonal agreements to provide travel prizing for our long-time partner, Wheel of Fortune®, the #1 syndicated series on television since its inception with 7 Daytime Emmy awards, attracting more than 27 million viewers per week in a primetime spot.
All new, primetime game show with celebrity host Jerry O’Connell with big prizes such as trips to the all-inclusive Hard Rock Hotel & Casino Punta Cana. Reaching over 1 million daily viewers.
A rotating door of celebrity visits to highlight the “Best Birthday Ever” and “Star for a Day” celebration packages at Generations Riviera Maya raising awareness, creating buzz with social media and PR efforts, and ultimately increasing overall occupancy levels.
Alliance Connection placed the Macaroni Kid Boondoggle annual event where the top publishers from across the United States came together to celebrate their wins.
BeautyCon is a 2-day festival that is pioneering the idea of experiential retail with over 200 brands for consumers to try and buy.
In celebration of a 50th birthday, the Rachel Ray Show was helping a couple to cross off a 50 item bucket list and Dreams Vacations provided the cruise that helped them experience zip lining in the Caribbean.
Alliance Connection placed Karisma Hotels & Resorts as the grand prize on Ellen’s 12 Days of Giveaways for two years in a row.
Let’s Make A Deal was looking for new exciting prizes for their game show and Alliance Connection was tasked with expanding partnership verticals for our clients that allowed for maximum exposure with limited spend.
Success Story The Today Show – Multiple Clients At a Glance: Our valuable partner, The Today Show has surpassed Good Morning America as America’s #1 Morning News show, and reaches over 4 million daily household viewers. The producers turned to Alliance Connection to power their travel giveaways. To kick off the new year, we placed …
Get your hands on our complimentary resource guide “Travel Under the Influence,” to explore the current influencer marketing landscape and identify the best strategies that work for you.
