HyperX Gaming Lounge

Alliance Connection secured a gaming partnership with HyperX, the choice of pro-gamers, to launch a first-of-its-kind gaming lounge at Hard Rock Hotel Riviera Maya. The mutually beneficial marketing partnership brought gaming to life through events, tournaments, and a dedicated space to host special appearances.

All-Star Summer Residency

Hard Rock Hotel & Casino Punta Cana guests were treated to six weeks of custom-produced shows with an all-star cast from American Idol, The Voice, and Dancing with the Stars. Featured as part of their all-inclusive stay, the lively entertainment drove additional bookings to the family resort.

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