Events

An exclusive entertainment event that was custom-produced for the all-inclusive Hard Rock Hotels vacation club members delivered increased membership sales and an unforgettable immersive entertainment experience.

Alliance Connection secured a gaming partnership with HyperX, the choice of pro-gamers, to launch a first-of-its-kind gaming lounge at Hard Rock Hotel Riviera Maya. The mutually beneficial marketing partnership brought gaming to life through events, tournaments, and a dedicated space to host special appearances.

Hard Rock Hotel & Casino Punta Cana guests were treated to six weeks of custom-produced shows with an all-star cast from American Idol, The Voice, and Dancing with the Stars. Featured as part of their all-inclusive stay, the lively entertainment drove additional bookings to the family resort.

Alliance Connection helped build upon an already successful social media summit to increase the awareness to the Beaches targeted demographic securing macro-influencers, speakers and media personalities as well as providing entertainment in partnership with our record label clients.

Memorial Day Celebration at Sandals Ochi Beach Resort with some of country’s hottest stars.

Eden Roc Miami Beach guests were treated to an elevated experience with a summer music series that paired gourmet bites, cocktails, and unique artist collaborations, with a substantial increase in F&B sales for the hotel.

The vaudeville-inspired variety show was created specifically for UNICO 20 87 Riviera Maya as a one-of-a-kind guest experience.

It was the ultimate 5 day fan-fest where vacationers got the chance to party with Lady A and special guest Scotty McCreery at the Hard Rock Hotel & Casino Punta Cana.

Twenty-one social media influencers collaborated and experienced a Gourmet-Inclusive journey centered around key aspects and amenities of Karisma Hotels & Resorts’ properties delivering a 27% increase in new social media followers and 124 million total impressions.

Alliance Connection reimagined & fully produced the travel agent roadshow for Meliá Punta Cana Beach Resort & Meliá Caribe Beach Resort to help agents better understand the differences the resorts offer to consumers.

Little rockstars at Hard Rock Hotel & Casino Punta Cana and Hard Rock Hotel Riviera Maya were wow-ed with the first-ever KIDZ BOP Experience, complete with interactive activities and dynamic entertainment.

Alliance Connection created Story Behind The Songs and brought CMT and multiple record labels together for a three-year integrated brand partnership with Sandals and Beaches Resorts.