Success Stories


Alliance Connection partnered Margaritaville Island Reserve Riviera Maya with women-owned sports media company, The Gist  for a multi-partner email lead generation campaign this spring. The partners’ combined audience of 2M+ had a chance to win their way to the all-new Margaritaville Island Reserve Riviera Maya in Mexico. 

The Spring Campaign was  a great opportunity to promote IRRM as the newest Margaritaville Island Reserve resort, the Pickleball amenities found on-resort, and to capture email leads to market to this spring moving into summer. 

Participating partners included The Dink pickleball, International Intrigue, The Daily Upside, Dollar Flight Club, and The Donut. 


To celebrate Dad and promote the all-new Margaritaville Beach Resort Ambergris Caye, Belize, Alliance Connection partnered the resort with Dollar Flight Club to host a Father’s Day Adventure Multi-Partner Email Capturing Sweepstakes.

Dollar Flight Club is a subscription travel service that alerts 1 Million+ members about the world’s cheapest flight deals leaving their home airports. Their goal is to help their members across the globe see more of the world and make their travel dreams come true on a budget.

Other partners targeting an affluent millennial audience  across travel and lifestyle media include luggage & travel accessory brand CALPAK, luxury travel and lifestyle resource Travel Curator, Wayre, and more. 


Nickelodeon Hotels & Resorts celebrated its annual Summer of SpongeBob event in style! And to spread the word and create a buzz, Alliance Connection created an extensive earned media strategy that included offering exclusive media stays to influential family-focused consumer press and pitches for roundup coverage.


To help Karisma Hotels & Resorts amplify the reach of their family-friendly brands, including Nickelodeon Hotels & Resorts, Margaritaville Beach Resort Riviera Cancun, Margaritaville Beach Resort Cap Cana, and Margaritaville St. Somewhere among travel agents, we secured a cover story in Agent@Home, a publication exclusively distributed to and trusted by home-based travel agents.


To support Karisma Hotels & Resorts Black Friday blitz, Alliance Connection crafted and distributed a press release which resulted in 366 pickups, including top names like Yahoo Finance, AP News, Market Watch, and Markets Insider. In total, our efforts reached over 223.5 million readers, resulting in a remarkable media value of $2,067,375.


To support Karisma Hotels & Resorts annual GIVC event, Alliance Connection helped secured trade media outlets for a press trip with key media events, and delivered post-event coverage with key announcements, awards, and event photos to maximize exposure.

K.T. Reed

Specializing in luxury travel, K.T. shared high-quality content that featured elevated escapism of the recently opened resort highlighting every unique touch and showcasing core amenities such as the accommodations, culinary experiences, and the spa. 

Margarita Month

To support the Margarita Month initiative, 3 influencers stayed at Margaritaville Island Reserve Cap Cana. Their stay not only highlighted the elevated programming experiences found on the property but also offered amplification and exposure for the newly launched Margaritaville Island Reserve Cap Cana TikTok channel. 

The Travel Mom SMT

Over the past 20 years, Emily Kaufman, renowned as The Travel Mom but known to influence all ages, has built a loyal and engaged community of travel enthusiasts who watch her weekly on national TV shows such as Good Morning America, The Kelly Clarkson Show, NBC Nightly News, The Today Show, local TV stations, and online for the latest travel news, tips, and giveaways.

HyperX Gaming Lounge

Alliance Connection secured a gaming partnership with HyperX, the choice of pro-gamers, to launch a first-of-its-kind gaming lounge at Hard Rock Hotel Riviera Maya. The mutually beneficial marketing partnership brought gaming to life through events, tournaments, and a dedicated space to host special appearances.

All-Star Summer Residency

Hard Rock Hotel & Casino Punta Cana guests were treated to six weeks of custom-produced shows with an all-star cast from American Idol, The Voice, and Dancing with the Stars. Featured as part of their all-inclusive stay, the lively entertainment drove additional bookings to the family resort.

The Today Show – Multiple Clients

Success Story The Today Show – Multiple Clients At a Glance: Our valuable partner, The Today Show has surpassed Good Morning America as America’s #1 Morning News show, and reaches over 4 million daily household viewers. The producers turned to Alliance Connection to power their travel giveaways. To kick off the new year, we placed …

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