NEWS

Alliance Connection unveils the Girls’ Life Magazine Holiday Campaign featuring Margaritaville Island Reserve Riviera Cancún just in time for the holiday season. This sun-soaked campaign runs from today until December 31st, 2023, and is set to bring some tropical warmth to the cold winter days.  Over the course of this 6-week giveaway campaign, Margaritaville Island Reserve …

Launching the Ultimate Family Getaway with Girls’ Life & Margaritaville Island Reserve Read More »

Alliance Connection is beyond excited to announce a dynamic partnership between the Canada Hockey League (CHL) and Nickelodeon Hotels & Resorts Punta Cana, launched during the CHL’s inaugural game on November 4th and set to run until March 1st, 2024. Over the next five months, this campaign will captivate 40K+ Canadian families attending CHL’s Western Hockey …

Slapshot to Sunblock: Canadian Hockey League Teams Up with Nickelodeon Hotels for a Net-Winning Partnership Read More »

Alliance Connection kicks off The Langers ‘Family Getaway Sweepstakes’ in partnership with the stunning Meliá Orlando Celebration that is live now until April 30th, 2024.  During this extensive six-month multi-channel campaign, Meliá Orlando Celebration will receive substantial exposure across digital and in-store retail platforms nationwide, reaching over millions of impressions, specifically targeting potential family travelers. …

Juicy ‘Family Getaway Sweepstakes’ With Langers & Meliá Orlando Celebration Read More »

We’re thrilled to share the launch of our spectacular holiday partnership with Cinemark Theaters, featuring our client Hard Rock Hotel & Casino Punta Cana. Live through the end of the year, this campaign is already captivating audiences across the country. Aligned with Cinemark’s major annual campaign, which highlights blockbuster releases and holiday-themed merchandise, this enter-to-win campaign is projected to …

Cinemark’s Annual Campaign Meets Exotic Island Escape Read More »

Global superstar Nicole Scherzinger and her boyfriend visited Breathless Cancun Soul Resort & Spa for a relaxing getaway at the beachfront resort, as part of a larger celebrity collaboration initiative led by Alliance Connection for its client resort that is generating awareness around its latest Vacation Mode marketing campaign.  The iconic singer documented her experience …

Nicole Scherzinger Spotted at Alliance Connection’s Client Resort, Breathless Cancun Soul Read More »

When it comes to winning, there’s no better motivation than all-inclusive tropical getaway to place like the Margaritaville Beach Resorts. As part of an integrated entertainment marketing partnership, Margaritaville Beach Resort Cap Cana and Margaritaville Beach Resort Riviera Cancun were both featured on FOX’s latest game show, “Who The Bleep is That”, reaching over 1 million viewers across the United States, including …

FOX’s Game Show “Who The Bleep is That” Teases Contestants With Trips to Margaritaville Beach Resorts Cap Cana & Riviera Cancun Read More »

Alliance Connection launches promotional partnership between Beachly — the premiere beach lifestyle subscription box — and its client Meliá Punta Cana Beach Wellness Inclusive – Adults only Resort.  As a highly-engaging multi-channel giveaway – estimated to reach 2 million consumers – Beachly consumers are encouraged by print and digital promotion (social media, website, emails) to complete a few steps to enter the giveaway, …

Beachly Features Meliá Punta Cana Beach Wellness Inclusive – Adults only Resort Read More »

Alamo Drafthouse Cinemas and Margaritaville Beach Resort Riviera Maya are partnered up by Alliance Connection for a digital and in-theatre sweepstakes – perfectly timed for National Drink Beer Day on September 28th. Alamo Cinemas Drafthouse will highlight the all-new, adult only, Margaritaville Beach Resort Riviera Maya and Oktoberfest programming with front-and-center promotional exposure across 40+ …

Alamo Drafthouse Cinemas & Margaritaville Beach Resort Riviera Maya Come Together For Digital and In-Theatre Partnership Read More »

Alliance Connection has teamed up popular lifestyle media company Girlboss with resort client Breathless Riviera Cancun Resort & Spa for a digital partnership that that is crafted to enhance newsletter sign-ups and brand engagement by encouraging millions of consumers to sign up for Girlboss Daily and enter for their chance to win an Unlimited-Luxury® 4-night getaway to …

Girlboss Media and Breathless Riviera Cancun Resort & Spa Giveaway Leave Consumers “Breathless” Read More »

Alliance Connection launches much-anticipated partnership with The Dad and Nickelodeon Hotels & Resorts Punta Cana as an extension of the brand’s on-site participation in Sun, Slime, Social and to amplify the support of Summer of SpongeBob. The Dad — the most engaged community of parents on social media — along with BDG Media brands’ Scary …

Alliance Connection Bridges The Gap Between Luxury Resorts & Movie Enthusiasts With This Regal Cinemas Partnership Read More »

Alliance Connection launches much-anticipated partnership with The Dad and Nickelodeon Hotels & Resorts Punta Cana as an extension of the brand’s on-site participation in Sun, Slime, Social and to amplify the support of Summer of SpongeBob. The Dad — the most engaged community of parents on social media — along with BDG Media brands’ Scary …

Calling All Dads for The Dad’s Summer of SpongeBob Sweepstakes Read More »

Alliance Connection launches successful influencer and consumer event to spotlight the first-ever HyperX Gaming Lounge in the Caribbean at the Hard Rock Hotel Riviera Maya. Several content creator and influencers with a combined following of millions were flown in to experience the all-new gaming lounge that Alliance Connection brought to life. The multi-day event invited resort guests …

Pringles LATAM & HyperX Gaming Sweepstakes Feature The Hard Rock Hotel Riviera Maya Read More »

Alliance Connection launches successful influencer and consumer event to spotlight the first-ever HyperX Gaming Lounge in the Caribbean at the Hard Rock Hotel Riviera Maya. Several content creator and influencers with a combined following of millions were flown in to experience the all-new gaming lounge that Alliance Connection brought to life. The multi-day event invited resort guests …

Alliance Connection Levels Up The Game With HyperX Influencer & Consumer Event At Hard Rock Hotel Riviera Maya Read More »

Alliance Connection is proud to have kicked off the Summer of Music series at the Karisma Hotels & Resorts-owned and -operated Margaritaville in Cap Cana where we helped spearhead efforts to find international talent for the event. In attendance at the very first event in Cap Cana was the renowned travel trade publication, Travel Weekly …

Alliance Connection’s Madison Salyer Interviewed in Travel Weekly About Margaritaville Music Series Read More »

Alliance Connection launches a multi-brand lead-generating campaign with Dollar Flight Club featuring its resort client Hard Rock Hotel & Casino Punta Cana just in time for the fall.  Designed to reach a highly engaged traveling audience through digital and social media, the month-long sweepstakes is anticipated to reach a collective 1.5M- 3M+ impressions by focusing …

Dollar Flight Club Features Hard Rock Hotel & Casino Punta Cana Read More »

Fresh off the heels of the all-inclusive Hard Rock Hotel & Casino’s impressive makeover, Alliance Connection has worked to secure, concept, and produce a powerful influencer activation that will spotlight the resort’s newly refreshed rooms, restaurants, and guest experiences. With a dynamic group of influencers and content creators set to touch down on August 27, …

Alliance Connection To Launch “Rock & Reel” Influencer Takeover At Hard Rock Hotel & Casino Punta Cana Read More »

Alliance Connection is thrilled to announce the launch of the much-anticipated partnership with Sugarfina’s “Happily Ever After Bridal Sweepstakes”, featuring the amazing Secrets Moxché Playa del Carmen, starting today through September 3rd, 2023. To celebrate Sugarfina’s 2023 Wedding Collection, the adult-focused luxury candy brand will host a multi-platform campaign, which will be supported with cross-promotional efforts by …

Happily Ever After With Sugarfina & Secrets Moxché Playa del Carmen Read More »

Alliance Connection proudly announces the launch of Red Paddle Co.’s “Upgrade Your Adventure” Sweepstakes featuring Margaritaville® Beach Resort, Ambergris Caye in Belize, now live through August 31st, 2023. Throughout the digital and retail giveaway, popular inflatable stand up paddleboard partner Red Paddle Co. will encourage US & Canada consumers to register their paddleboards for a …

Red Paddle Co.’& Margaritaville Beach Resort, Ambergris Caye in Belize Invite You To “Upgrade Your Adventure” Read More »

To celebrate the School Summer break, beginning today June 22nd through July 21st, Apartment Therapy Media, alongside sister brands and participating partners, will promote Azul Beach Resort Riviera Cancún and support the “Beyond All-Inclusive” campaign, as they give their combined audience the opportunity to win a Gourmet Inclusive® experience for two adults & 2 kids at Azul Beach Resort Riviera Cancún.  The resort will …

Margaritaville Beach Resort Ambergris Caye, Belize Featured on TODAY’s Hoda & Jenna Read More »

To celebrate the July release of Hulu’s zombie comedy anime show “Zom100: Bucket List of the Dead”, Alliance Connection has partnered its client, Falcon’s Resorts by Meliá All Suites – Punta Cana, with Viz Media to host the “Zom 100 Scavenger Hunt Sweepstakes” featuring beginning July 1st through the 24th. One lucky winner has the chance …

Viz Media & Hulu Partner Up With Falcon’s Resorts by Meliá All Suites – Punta Cana Read More »

Alliance Connection is proud to have secured on-air features for the all-new Margaritaville Beach Resort Riviera Maya on PBS WCNY’s 2023 Travel Auction. Reaching 1.8 million multigenerational consumers in Central New York, this 360˚ marketing campaign featured the resort on TV and Radio and supported with great online exposure, reaching a highly engaged travel audience. …

The All-New Margaritaville Beach Resort Riviera Maya Featured On PBS WCNY’s 2023 Travel Auction Read More »

In celebration of the June release of Julie Soto’s debut romance novel “Forget Me Knot”, Hachette Book Group is hosting a multi-partner campaign across social media and digital channels, garnering an estimated 3.8+ Million Impressions.  Throughout the campaign that is promoted across Hachette’s publishing channels (Hachette, Grand Central, and Forever), Hachette Book Group is encouraging …

Grab Your Bestie & Check-Out Hachette Book Group’s “Besties Unforgettable Getaway” Feat. Margaritaville Beach Resort Cap Cana Read More »

To celebrate the School Summer break, beginning today June 22nd through July 21st, Apartment Therapy Media, alongside sister brands and participating partners, will promote Azul Beach Resort Riviera Cancún and support the “Beyond All-Inclusive” campaign, as they give their combined audience the opportunity to win a Gourmet Inclusive® experience for two adults & 2 kids at Azul Beach Resort Riviera Cancún.  The resort will …

Cubby & Azul Beach Resort Riviera Cancún Celebrate Summer With A ‘School’s Out Giveaway’ Read More »

On the heels of Margaritaville Beach Resort Belize’s recent debut, Alliance Connection is set to launch its “Build My Bucket List” content creator activation, the first of its kind. The unique concept that was designed by the agency is a never-seen-before social media campaign that marries the power of content creators, fan engagement, and influence. The first-ever Build My …

Alliance Connection Launches “Build My Bucket List” Influencer Activation — The First Of Its Kind Read More »

Alliance Connection is excited to help spread awareness on Nickelodeon Hotels & Resorts Punta Cana’s highly anticipated “Summer of SpongeBob” with Mommy Poppins’ Summer  Giveaway that is now live through August 11th, 2023.  Throughout the 2-month social driven campaign — estimated to reach 3.5M+ overall impressions — Nickelodeon Hotels & Resorts Punta Cana is being …

Nickelodeon Hotels & Resorts Punta Cana’s “Summer of SpongeBob” Takes Over Social Media With Mommy Poppins’ Summer Giveaway Read More »

To celebrate the kick-off of the summer, Alliance Connection partnered Apartment Therapy Media —  alongside sister brands and participating partners including Kitchn, Cubby and Matt’s Flights — with its client, El Dorado Spa Resorts, for a “Celebrate Summer Giveaway” that is live through June 17th. The promotional partnership is a strategic alliance between the two …

Alliance Connection Launches Apartment Therapy’s ‘Celebrate Summer Giveaway’ Featuring El Dorado Spa Resorts Read More »

Alliance Connection is excited to launch the Father’s Day Adventure/Belize Beach Escape multi-partner email lead generating campaign featuring Margaritaville Beach Resort Ambergris Caye, Belize that is live through May 31, 2023.  Campaign host, Dollar Flight Club, alongside participating partners, will promote MVAC and highlight the various amenities on resort, encouraging visitors to “Explore, Relax and …

Alliance Connection Launches Father’s Day Adventure Sweepstakes for Margaritaville Beach Resort Ambergris Caye, Belize Read More »

Alliance Connection is excited to announce a partnership with Bustle Media Group’s (BDG) “Girls Trip Giveaway” featuring UNICO 20°87° Hotel Riviera Maya.  In anticipation of the May release of Emma Rosenblum’s debut novel “Bad Summer People”, BDG is hosting a multi-partner campaign that will run across social media and digital channels, with an expected reach …

Bustle Media Group’s “Girls Trip Giveaway” features UNICO 20°87° Hotel Riviera Maya Read More »

Alliance Connection is excited to announce a partnership with Bustle Media Group’s (BDG) “Girls Trip Giveaway” featuring UNICO 20°87° Hotel Riviera Maya.  In anticipation of the May release of Emma Rosenblum’s debut novel “Bad Summer People”, BDG is hosting a multi-partner campaign that will run across social media and digital channels, with an expected reach …

Hard Rock Hotel Riviera Maya Featured On FOX’s Nationally Syndicated Pictionary Game Show Read More »

Tied to the theatrical release of Lionsgate’s already-well received movie “Are You There God, it’s Me Margaret”, 1-800 Flowers is celebrating Mother’s Day with a digital sweepstakes giving  consumers the opportunity to enter for their chance to win a multi-generational family 4-night Gourmet Inclusive® getaway to Generations Riviera Maya. The sweepstakes that was secured by …

Alliance Connection Seals The Deal For 1-800 Flowers & Lionsgate’s Mother’s Day Sweepstakes featuring Generations Riviera Maya Read More »

Alliance Connection is proud to launch Sozy’s Multi-Partner Giveaway featuring Margaritaville® St. Somewhere™ by Karisma. Beginning April 7th through May 5th, this lead-generating campaign will promote the resort through e-blasts and social posts, targeting millennial audiences and offering them the chance to win a unique getaway to Margaritaville® St. Somewhere™ by Karisma. The campaign is …

Alliance Connection Partners Up Sozy And Margaritaville® St. Somewhere For Multi-Partner Giveaway ™ Read More »

Alliance Connection is excited to have secured on-air placements for its clients, Margaritaville Island Reserve Cap Cana, Margaritaville Island Reserve Riviera Cancún, Azul Beach Resort Riviera Cancún and El Dorado Seaside Palms, in PBS Chicago’s WTTW’s 2023 Great Treasure Hunt Sweepstakes that will be running now through November 20th, 2023. Reaching multigenerational consumers in the …

The Gist’s Multi-Partner Spring Giveaway Features The All-new Margaritaville Island Reserve Riviera Maya Read More »

Alliance Connection is proud to continue supporting the all-new Falcon’s Resort by Meliá with great promotional exposure reaching families (and kids at heart) during this Spring season with a power partnership with Regal Cinemas. This Spring, Regal’s Crown Club Rewards is hosting an enter-to-win digital sweepstakes, beginning April 3rd through April 23rd in alignment with release …

Alliance Connection Lands Multiple Placements On PBS Chicago’s WTTW’s 2023 Great Treasure Hunt Sweepstakes For Karisma Hotels & Resorts Read More »

Alliance Connection is excited to have secured an on-air placement for Nickelodeon Hotels & Resorts Punta Cana on The Kelly Clarkson Show, reaching over 2 Million viewers across the nation. In a segment dedicated to promoting Spring Break travel, Emily Kaufman (The Travel Mom) showcased Nickelodeon Hotels & Resorts Punta Cana as the epic family …

All-New Falcon’s Resort by Meliá Partners With Regal Cinemas Read More »

Alliance Connection is excited to have secured an on-air placement for Nickelodeon Hotels & Resorts Punta Cana on The Kelly Clarkson Show, reaching over 2 Million viewers across the nation. In a segment dedicated to promoting Spring Break travel, Emily Kaufman (The Travel Mom) showcased Nickelodeon Hotels & Resorts Punta Cana as the epic family …

Nickelodeon Hotels & Resorts Punta Cana Featured On The Kelly Clarkson Show, Read More »

Alliance Connection launches CheapCaribbean’s National Margarita Day Giveaway featuring Margaritaville Island Reserve Riviera Cancún. This exciting sweepstakes, will extend the life of the content from Jessica Hirsch @CheatDayEats’ stay  at Margaritaville Island Reserve Riviera Cancún and amplify consumer reach, offering their audiences the chance to win their own stay. The travel sweepstakes is anticipated to …

Alliance Connection Shakes It Up With A National Margarita Day Giveaway Read More »

 “Just in” time for Valentine’s Day, Alliance Connection unveils an exciting partnership between Justin Alexander and our client Paradisus La Perla by Meliá Hotels International. The Ultimate Valentine’s Day Dress + Honeymoon Giveaway that features brand partners Flora Nikrooz Lingerie and Thanks & Good Luck wedding day fragrance and is giving brides-to-be the chance to win a 4-day / …

Alliance Connection Unveils The Ultimate Valentine’s Day Dress And Honeymoon Giveaway Read More »

Alliance Connection helps launch another match made in paradise with content creators The Lost Two’s “Travel the World with Your Love Valentine’s Day Sweepstakes” featuring Karisma Hotels & Resorts’ El Dorado Casitas Royale. The social media giveaway that launched on Valentines Day is inviting the content creators’ followers to engage with content gathered from their …

The Lost Two and El Dorado Casitas Royale Invite Followers To “Travel the World with Your Love Valentine’s Day Sweepstakes” Read More »

Alliance Connection launches CheapCaribbean’s National Margarita Day Giveaway featuring Margaritaville Island Reserve Riviera Cancún. This exciting sweepstakes, will extend the life of the content from Jessica Hirsch @CheatDayEats’ stay  at Margaritaville Island Reserve Riviera Cancún and amplify consumer reach, offering their audiences the chance to win their own stay. The travel sweepstakes is anticipated to …

Meliá Caribe Beach Resort Featured On The Drew Barrymore Show Read More »

Alliance Connection is proud to have secured an on-air segment for its client, ME Cabo, on the #1 Syndicated Talk Show, LIVE With Kelly & Ryan. As part of their daily iconic “Trivia” segment, Kelly Ripa & Ryan Seacrest call a home viewer live on-air to answer some questions for the chance to win a …

LIVE with Kelly & Ryan Features Alliance Connection Client, ME Cabo Read More »

Alliance Connection is proud to “kick” off a promotional partnership with the all-inclusive Hard Rock Hotel & Casino Punta Cana and Footlocker tied to the brand’s popular FLX Rewards Program reaching their 10M+ members.   The exciting digital campaign will surprise & delight rewards members by encouraging them to redeem XPoints from their FLX Rewards account …

Alliance Connection “Kicks” Off Exciting Collaboration With Foot Locker and Hard Rock Hotel & Casino Punta Cana Read More »

Alliance Connection adds Margaritaville Island Reserve Riviera Cancun and Cap Cana, and Margaritaville St. Somewhere Holbox Island to its PR travel portfolio, in addition to the new Margaritaville Beach Resort, Ambergris Caye, Belize and Margaritaville Island Reserve Riviera Maya once the two properties debut in Spring 2023. With tropical locations set in dreamy destinations, each …

Premiere Worldwide Marketing, the worldwide sales and marketing representative for Karisma Hotels and Resorts Selects Alliance Connection To Lead Public Relations for their Margaritaville Island Reserve Resorts, Margaritaville St. Somewhere Resorts and Margaritaville Beach Resorts Read More »

Alliance Connection is excited to have launched the Amazon Studios’ (Something From Tiffany’s) + Paper Source Sweepstakes featuring Meliã’s INNSiDE New York NoMad, live through December 25, 2022. During the four-week promotional partnership, consumers will be encouraged by in-store signage, social media posts, e-blasts and digital banners, to visit the dedicated sweepstakes landing page and …

Alliance Connection Partners McDonald’s Canada & Azul Beach Resort Negril Read More »

Alliance Connection is excited to have launched the Amazon Studios’ (Something From Tiffany’s) + Paper Source Sweepstakes featuring Meliã’s INNSiDE New York NoMad, live through December 25, 2022. During the four-week promotional partnership, consumers will be encouraged by in-store signage, social media posts, e-blasts and digital banners, to visit the dedicated sweepstakes landing page and …

Alliance Connection Secures Amazon Studios’ Partnership For Meliã’s INNSiDE New York NoMad Read More »

Alliance Connection has partnered Margaritaville Island Reserve Cap Cana with Big Machine Label Group for a digital promotion tied to country music artist Gary LeVox’s new single, “Get Down Like That”.  During the four-week campaign hosted on Tunespeak.com, fans will be encouraged by social media posts, e-newsletters, and web banners to visit the dedicated sweepstakes landing page and participate for their chance to win a …

Alliance Connection Partners Margaritaville Island Reserve Cap Cana With Big Machine Label Group Read More »

The Alliance Connection Influencer Marketing Division was entrusted to craft a custom content creator activation for Zoëtry Wellness & Spa Resorts’ #ArtofLife campaign. The team secured and executed a content creator activation for Zoëtry Casa Del Mar that highlighted the brand’s #ArtofLife campaign through wellness and romantic experiences that can be found at the breathtaking …

Zoëtry Wellness & Spa Resorts Enlists Alliance Connection To Craft A Content Creator Activation For Their #ArtofLife Campaign Read More »

Alliance Connection is proud to continue powering the travel prizing for FabFitFun’s seasonal boxes, with the latest Winter Box featuring El Dorado Spa Resorts. The 2022 Winter Box Sweepstakes surprises and delights FabFitFun members and engages new consumers by offering the chance to win a 5-day/4-night Gourmet Inclusive® stay for two adults at El Dorado …

Alliance Connection Teams Up El Dorado Spa Resorts & FabFitFun For The 2022 Winter Box Sweepstakes Read More »

Alliance Connected secures impactful, nationally syndicated radio promotion for its client Margaritaville Island Reserve Cap Cana with Red Street Records and iHeartRadio tied to Ryan Griffin’s new single “Salt, Lime and Tequila.” Two of iHeartRadio’s popular syndicated shows, The Crook & Chase Countdown and After MidNite with Granger Smith are offering millions of listeners the chance to win a 4-day/3-night Island Reserve …

Margaritaville Island Reserve Cap Cana Featured In Nationally Syndicated Radio Promotion For Ryan Griffin’s New Single “Salt, Lime and Tequila” Read More »

Alliance Connection partnered up Secrets Resorts & Spas with Regal Crown Club® for their Escape to Paradise with Secrets® Resorts Sweepstakes in anticipation of the theatrical release of rom-com “Ticket to Paradise,” starring Hollywood legends Julia Roberts and George Clooney. This exciting enter-to-win sweepstakes hosted by Regal Crown Club captured audiences and engaged them on …

Secrets Resorts & Regal Crown Club® Partner With Alliance Connection For An Exciting Collaboration Read More »

Alliance Connection Powered The Entertainment for DestinationWeddings.com 11th Annual Conference with dynamic performances by American Idol season 8 finalist Matt Giraud and American Idol Season 14 runner-up Clark Beckham at Hard Rock Hotel & Casino Punta Cana. The annual DestinationWeddings.com conference welcomed destination wedding and travel specialists and advisor, preferred partners and vendors, in addition …

Alliance Connection Powers The Entertainment for One Of The Industry’s Most Prominent Conferences Read More »

Alliance Connection is proud to have teamed up Nestle Water and resort client Hard Rock Hotel Riviera Maya for Nestle’s “Splash Blast Bottled Beats Sweepstakes” with the popular game franchise, Just Dance. The exciting promotion that is live through December 31, 2022 supports the re-launch of the Nestle Splash Blast water and the latest release of …

Nestle Water And Hard Rock Hotel Riviera Maya Paired Up By Alliance Connection Read More »

With locations in Riviera Maya and Riviera Cancun, Mexico, Punta Cana, Dominican Republic, and Negril, Jamaica, the all-inclusive luxury brand has turned to the full-service marketing firm to lead its publicity efforts in the U.S. and Canada. Alliance Connection will spearhead the brands’ PR strategies by driving media coverage, developing content collaborations, influencer marketing campaigns, …

Alliance Connection Selected As The PR Agency Of Record by Premiere Worldwide Marketing, the worldwide sales and marketing representative for Karisma Hotels & Resorts, overseeing the public relations efforts for Nickelodeon Hotels & Resorts, El Dorado Spa Resorts, Azul Beach Resorts, Generations Riviera Maya Read More »

Alliance Connection adds Margaritaville Island Reserve and Margaritaville St. Somewhere Resorts to its travel portfolio, as it has been secured to spearhead promotional partnerships, influencer marketing and event activations for the travel brand. With three tropical locations and a fourth one opening in early 2023, each with a distinct and unique experience to offer, from …

Premiere Worldwide Marketing, the worldwide sales and marketing representative for Karisma Hotels & Resorts Selects Alliance Connection To Lead Promotional Partnerships, Influencer Marketing and Events for their Margaritaville Island Reserve and Margaritaville St. Somewhere Resorts Read More »

For the first time since the return of travel, Alliance Connection designed, developed and executed their signature “Where In The World” content collaboration and influencer marketing campaign for Margaritaville St. Somewhere in Holbox Island, Mexico.  Several highly-aligned influencers were carefully selected to share their wild “Where In The World” journey with their fans across their …

Alliance Connection’s “Where In The World” Influencer Marketing & Content Collaboration Campaign Makes An Official Return Read More »

Alliance Connection secures another impactful on-air collaboration for resort client Hard Rock Hotel & Casino Punta Cana with the TODAY Show with Hoda & Jenna. As part of the show’s fun “Life’s A Beach” trivia segment, a loyal fan was given the chance to win a 4-night all-inclusive stay at the award-winning resort, just in …

Alliance Connection Places Resort Client On The TODAY Show With Hoda & Jenna Read More »

Alliance Connection welcomed 30 publishers from Macaroni KID at the all-new Nickelodeon Hotels & Resorts Riviera Maya for their annual Summer Getaway trip — a fun-filled week of exclusive themed activities, immersive experiences and an up-close-and-personal look at the all-new all-inclusive family resort.  The custom curated itinerary served plenty of opportunities for the publishers to capture content and …

Welcoming 30 Publishers from Macaroni KID at the all-new Nickelodeon Hotels & Resorts Riviera Maya Read More »

In anticipation of the theatrical release of “Top Gun: Maverick” and the kickoff to summer blockbusters, Alliance Connection secured a promotional partnership with Regal Crown Club for resort client Hard Rock Hotel Riviera Maya where fans with an exciting enter-to-win sweepstakes! Hosted by Regal Crown Club, the sweeps will capture millions of loyal consumers and …

Another Big Screen Partnership For Resort Client Secured By Alliance Connection’s Promotional Partnerships Division Read More »

Alliance Connection is proud to have secured a feel-good, human interest segment for Margaritaville Island Reserve Cap Cana Resort on Good Morning America. In a heartfelt, once-in-lifetime moment where biological sisters were reunited for the first time since they were babies, they were surprised with a 4-night Island Reserve Inclusive® Experience in paradise at the …

Alliance Connection Gets New Client Margaritaville Island Reserve Cap Cana Featured on Good Morning America Read More »

In an effort to drive awareness and publicity to its resort client Breathless Resorts Cancun, Alliance Connection secured a celebrity visit from American singer, songwriter, dancer, actress, and television personality, Nicole Scherzinger. The pop star was flown down to the hotel for the ultimate luxury vacation, where she documented her VIP experience to her 5.2 …

Alliance Connection Lands Celebrity Partnership for Breathless Resorts Read More »

Alliance Connection is celebrating over a decade in business as it turns 12 years old this year. Founded by Melissa Mango, the agency started out with a small team but a big vision to embody the spirit of collaborations and partnerships as it revolutionizes the way travel brands connect with travelers. After countless successful collaborations, …

Celebrating 12 Years Of Alliance Connection Being In Business Read More »

Alliance Connection partnered up renowned family travel media correspondent Emily Kaufman, also known as The Travel Mom, for a satellite media tour and sweepstakes giveaway spotlighting Dreams Natura Resort & Spa. The collaboration featured an immersive stay at the resort that invited The Travel Mom to experience the unparalleled accommodations, amenities and family friendly experiences …

Travelers Inspired To “Dream Big” At Dreams Natura Resort & Spa With TV Takeover Secured By Alliance Connection Read More »

Spring has sprung with this exciting in-box partnership with Dreams Resorts and FabFitFun, a lifestyle subscription box reaching over 2.1 million subscribers for an in-box and digital sweepstakes. Dreams Resorts is featured front and center in the Spring 2022 Box and across digital channels as the exclusive travel partner, rewarding FabFitFun’s loyal and new customers …

2.1 Million Receive A Chance They All Have Been Dreaming Of Read More »

In partnership with The Kelly Clarkson Show, we were able to deliver a big prize to a couple whose story has gone viral on TikTok of giving birth alone at a gas station. We were able to surprise them on behalf of Dreams Royal Beach Punta Cana with a romantic getaway. View More >

As a women-owned and founded company, we’re recognizing the women that make Alliance Connection better each day. Here’s to strong women — we may know them, may we be them, may we raise them.

Today Yellowstone National Park turned 150 and Alliance Connection was on-site to celebrate. As part of the Explore Better campaign, in partnership with global hospitality leader Delaware North and strategic marketing company Miles Partnership, our team engaged our portfolio of trusted social influencers to produce authentic content and drive valuable social media exposure. Content creator …

Celebration Through Collaboration at Yellowstone! Read More »

Alliance Connection loves our partners so much that our partnership team spent 4 fan-cactus days in Tuscon, AZ brainstorming all the amazing things we can do together with you and our travel clients. We will share more of the great ideas that have come from this soon.

Our Content Collaboration team joined forces with TikTok phenoms and YouTube superstars Matt and Abby Howard to create content to share with consumers of their unique look at the Grand Canyon. In partnership with Delaware North and Miles Partnership, the curated multimedia journey will be featured through the Explore Better campaign launching in the Spring …

A Grand Time with TikTok Superstars Matt & Abby Read More »

You might hear many on-air promotional partnerships we’ve secured for our resort clients — starting with the Secrets Resorts & Spas “Love Unlimited Flyaway Sweepstakes” with Ryan Seacrest featured on the American Top 40 show and on iHeartRadio’s 200+ syndicated channels. 14 Million Listeners across 323 Radio Stations in top markets across the US. are …

Love Is ON The Air! Read More »

We are excited to partner Paradisus Hotels & Resorts with the release of Marry Me, the highly anticipated romantic comedy starring Jennifer Lopez, Owen Wilson and Maluma coming to theaters Valentine’s Day 2022. Wrapped around the release to theaters digital marketing campaign, Regal Cinemas will run a sweepstakes that captures the attention of the millions …

Hitting The Big Screen with Regal Cinemas Read More »

This is what “dreams” are made of! Check out this heartwarming collaboration between our client Dreams Jade Resort & Spa and The TODAY Show, who surprised an incredible nonprofit founder with a well-deserved all-inclusive vacation to the beautiful beachfront resort. We’re honored to have been part of this match made in paradise and successful collaboration! …

Dreams Do Come True On The Today Show Read More »

We’re welcoming 2022 in with a multi-brand promotional partnership to one of our most romantic resort clients, UNICO 20º87º Hotel Riviera Maya. Just in time for Valentine’s Day, we paired up our resort client with cheddar news’ Need 2 Know podcast and other aligned brands to offer couples that chance to win an all-inclusive romantic …

Kicking 2022 With Multi-Partner Campaign Read More »

Alliance Connection is excited to welcome AMR™ Collection as its newest travel client. With an impressive 7 unique luxury resort brands across Costa Rica, Curaçao, Dominican Republic, Greece, Jamaica, Mexico, Panama, Spain and St. Martin, AMR™ Collection is known for its beautiful 5 and 4 star beach resorts. Offering a brand to match every lifestyle …

Alliance Connection Welcomes AMR™ Collection To Its Travel Portfolio Read More »

In true #AllianceConnection fashion, we invite you to get into the spirit by enjoying our holiday playlist, which is filled with some of our team members’ favorite holiday classics and tunes: View More >

Alliance Connection is excited to launch a multi-tiered, integrated entertainment marketing partnership in support of the highly-anticipated Christmas Day theatrical release of “American Underdog” starring Anna Paquin, Dennis Quaid and Zachary Levi with Lionsgate, Salem Radio and Hotel Paradisus Cancún by Meliá. Just in time for the holidays, families across the nation are treated to …

Lionsgate, Salem Radio and Hotel Paradisus Cancún by Meliá Celebrate The Christmas Release of “American Underdog” With A Multi-Tiered Partnership by Alliance Connection Read More »

Alliance Connection is proud to bring to life a thrilling partnership between HyperX and Hard Rock Hotel Riviera Maya debuting the first-ever HyperX resort gaming lounge for leisure travelers in the Mexican Caribbean. As the HyperX Lounge opens its doors today, resort guests can experience a true gamer’s paradise in the interactive lounge concept complete …

Alliance Connection Brings To Life HyperX Gaming Lounge at Hard Rock Hotel Riviera Maya — The First-Ever HyperX Resort Gaming Lounge In The Mexican Caribbean Read More »

We are incredibly excited to be welcoming Delaware North — a global leader in hospitality — to our emerging travel and tourism portfolio in collaboration with Miles Partnership. Our Influencer Marketing & Content Creator division at #AllianceConnection will be capturing content and valuable social media exposure for Explore Better, a valuable authority offering travelers unforgettable …

Alliance Connection Welcomes Delaware North To Travel Portfolio Read More »

For the last 18-months, like most of the world, our stage went dark but Alliance Connection brought light and new music to heal and unite us all with a multi-event entertainment series that was produced exclusively for Legendary Vacation Club members at Hard Rock Hotel Los Cabos. This included custom-produced events with each featuring an …

Alliance Connection Produces Entertainment Takeover At Legends of Paradise Members Only Event at Hard Rock Hotel Los Cabos Read More »

Alliance Connection is proud to have been awarded a 2021 Travel Weekly Magellan Award in Hospitality – Best Virtual Experience for our LIVE At Home Series for Hard Rock Hotel & Casino Punta Cana. The Travel Weekly Magellan Award is an annual recognition of the top travel organizations and professionals worldwide. Winners are selected by …

Alliance Connection Awarded Travel Weekly Gold Magellan Award for Best Virtual Experience in Hospitality Read More »

Alliance Connection teamed up Langers Juice and Meliá Caribe Beach Resort for a juicy on-pack promotion featured on 750,000 juice boxes in over 10,000 national retailers to help drive sales of Langers Tropical Flavors: Mongo Mango, Pineapple, Island Blend, and Cucumber Lime Mint. Until the end of the year, consumers nationwide are invited to enter …

Alliance Connection Launches Juicy On-pack Sweepstakes with Langers Juice and Meliá Caribe Beach Resort Read More »

As the industry continues to emerge out of a pandemic, Alliance Connection wraps up the month of August on a powerful note with a total of over 188 million impressions for its travel clients. across multiple channels for travel clients, including: The impressive results were achieved through a dynamic blend of marketing efforts including promotional …

Alliance Connection Ends The Month Of August With Breakthrough Results Read More »

Alliance Connection launches a powerful promotional partnership with Sugarfina — the ultimate candy store and leader in the candy industry for unique candy gifts — and Paradisus Grand Cana which is featured as the ideal all-inclusive honeymoon. Maximizing reach and awareness, the multi-partner bridals sweepstakes includes major brands such as GLAMGLOW, Urban Stems, and Pronovias …

Alliance Connection Launches “Sweet” Promotional Partnership With SugarFina, Paradisus Grand Cana and Many More Read More »

It’s officially pumpkin spice latte season and Alliance Connection is celebrating by teaming up Paradisus Playa del Carmen and FabFitFun — a lifestyle subscription box reaching over 2.1 million subscribers — for an in-box and digital sweepstakes. Paradisus Playa Del Carmen is featured front and center in the Fall 2021 Box and across digital channels …

Alliance Connection Celebrates Fall With An In-Box Promotional Partnership Between FabFitFun and Paradisus Playa Del Carmen Read More »

Alliance Connection partnered with TGI Fridays™, the number one casual bar and grill chain in America with over 320 locations across the country, for a nationwide Summer Pub Crawl Promotion that featured Hard Rock Hotel Riviera Maya. As a longstanding renowned brand, TGI Fridays™ has become a fan favorite that effortlessly reaches millions of consumers …

Alliance Connection Launches Nationwide Summer Promotion with TGI Fridays™ and Hard Rock Hotel Riviera Maya Read More »

Alliance Connection is excited to be welcoming NextTrip Journeys and NextTrip Business to our emerging travel and tourism client roster. NextTrip is a leading travel brand crafting curated vacation experiences on land, sea and across the globe and an innovative technology platform to book travel with ease from a large inventory of flights, hotels, alternative …

NextTrip Selects Alliance Connection for Loyalty Program Development Read More »

Alliance Connection flexes its promotional muscles with an exciting partnership between Life Time and Paradisus by Meliá where wellness lovers across the country are invited to join in on the Life Time Fall Flex 60 Day Challenge and “”embrace the new you.”” Paradisus by Meliá is featured as the sole travel provider to Life Time’s …

Alliance Connection Flexes Its Promotional Muscles With Life Time and Paradisus by Meliá Read More »

Alliance Connection is partnering with Legendary Vacation Club for the fifth time for an entertainment takeover at their iconic Legends of Paradise members event in sunny Mexico at the Hard Rock Hotel Los Cabos this fall. With a total of 8 custom and exclusive performances and entertainment activations exclusively produced by Alliance Connection, the event …

Alliance Connection To Produce Entertainment Takeover At Iconic Legends of Paradise Members Event at Hard Rock Hotel Los Cabos Read More »

This year, Alliance Connection will be hosting over 30 Macaroni KID by CertifiKID publishers at Meliá Caribe Beach for the Boondoggle event to further support the return to travel effort in the Dominican Republic and propel Meliá Resorts front and center for family travel. The integrated marketing partnership will feature the hotel and destination as …

Alliance Connection To Executive Produce Macaroni KID by CertifiKID Boondoggle Event at Meliá Caribe Beach Read More »

Alliance Connection is proud to have secured an integrated promotional partnership with Lionsgate Films, iHeartMedia and resort client Hard Rock Hotel & Casino Punta Cana for the release of the new blockbuster movie, Hitman’s Wife’s Bodyguard featuring A-listers Ryan Renolds, Salma Hayek, Samuel L Jackson and Morgan Freeman. Now through June 13, fans can enter …

Alliance Connection Partners Lions Gate Films, iHeartMedia and Hard Rock Hotel & Casino Punta Cana For Blockbuster Release Read More »

For nearly a decade, Alliance Connection has been working with travel brands to make a lasting impact within the industry. With hundreds of events and partnerships under its belt, Alliance Connection is proud to have been awarded with Travel Weekly’s Magellan Award for Virtual Experiences / Events. our resort client is the real star in …

Alliance Connection Is Proud To Be An Award-Winning Agency Read More »

Alliance Connection released their Fall AC Faves box featuring travel partner Paradisus Resorts by Meliá. Reaching 25 highly aligned #ACtastemakers, the box is a unique direct mail activation with long term results through social media strategies and engagement.

As part of the summer Funshine Funtime game series on The Today Show, Alliance Connection partnered their travel clients as prize packages with exposure to over 2million TV viewers per segment and additional reach through the online placement post airing.

As the U.S., Canada, Mexico, and the Caribbean enter reopening phases, Alliance Connection has launched #ACTastemaker Influencer Initiatives and Activations to connect the world again through social media influencer activations, content collaborations, and innovative integrations. With the new obstacles facing the travel and tourism industry, these influencer strategies are designed to be both socially responsible …

Alliance Connection Launches #ACTastemaker Influencer Strategies Designed for the COVID-19 Recovery Climate of Travel & Tourism Read More »

Alliance Connection shares a free resource to aid those in the Travel & Tourism Industry with a “COVID-19 Roadmap to Recovery” for the future of travel. The guide covers how to tackle communication strategies in the new normal, how they vary across generations, thought starters to connect with those audiences, along with facts, figures and …

A COVID-19 Roadmap to Recovery for Travel & Tourism Read More »

Alliance Connection produced the “LIVE at Home- From Our Couch to Yours” digital concert series for the Hard Rock Hotel & Casino Punta Cana. Twice a week, all April long, performances by American Idol Alumni including Clark Beckham, James Durbin, Candice Glover, Diana Degarmo and Ace Young, and more, entertained Hard Rock All-Inclusive’s social audience …

Alliance Connection Produces American Idol LIVE at Home Concert Series Read More »

As we all continue to navigate the uncertainty of the travel industry’s immediate future, Alliance Connection wanted to let you know we are here for you. Now more than ever, it is important for all of us to come together and RISE UP to rebuild the industry we love.

Alliance Connection continues to expand and diversify our powerful partnership portfolio! New and exciting partners for 2020 include Kelly Clarkson Show, The Price is Right, The Talk, Dr Phil, Today with Hoda & Jenna, Katie Couric Media, MAPCO, Diamonds International and Reef Sandals.

Alliance Connection custom produced and executed an “All Star Music Spectacular” guest experience during the holiday season for our client, Hard Rock Hotel & Casino Punta Cana. From from 12/22 – 1/2, four iconic shows showcased an epic cast of stars from American Idol, Dancing With The Stars and So You Think You Can Dance.

Alliance Connection created the ultimate partnership for our client, Karisma Hotels & Resorts, with The Ellen Show. Everyone in the studio celebrated Ellen’s “12 Days of Giveaways” for the holidays. Audience members all received a a five-night luxury vacation to one of the many gourmet inclusive experiences at Karisma Hotels & Resorts, announced by Ellen …

Alliance Connection Pairs Client Karisma Hotels & Resorts with The Ellen Show Read More »

Alliance Connection attended annual The YouTube Streamy Awards, an invitation-only event held at the Beverly Hilton Hotel. The show honored excellence in online video and creators and was comprised of over 50 awards in a variety of content verticals and areas of expertise. The Streamy Awards included individuals and organizations with global audiences who are …

Alliance Connection Attends YouTube Streamy Awards Read More »

Alliance Connection recently attended the the INSPIRE luxury summit at the Four Seasons in Miami. The event brought together the entire community of luxury hospitality experts and thought leaders to feature an industrial showcase and educational sessions where attendees could learn about the latest trends, technologies and methodologies from hospitality leaders around the world.