The holiday season is here, and if you’ve drawn the name of a marketing maven in your Secret Santa pool, you’re in luck! Marketers, known for their creativity and a keen eye for trends, can be a delight to shop for. Here are some handpicked gift ideas that will surely appeal to the marketing guru …
Secret Santa Gifts for the Marketing Guru in Your Life Read More »
In the contemporary digital marketplace, building a rich database of engaged email subscribers is paramount for any business aiming to maintain a persistent dialogue with its audience. Particularly for consumer brands, who are continuously seeking to enhance their outreach and customer engagement, a well-nourished email database is a treasure trove. One of the innovative strategies …
Cultivating Quality Leads: Leveraging Travel Partnerships To Enhance Email Lists Read More »
Are the nineties back? Nostalgia marketing is more than just a whimsical journey down memory lane; it’s a savvy strategy that taps into the emotive reservoir of audiences. This form of marketing has proven effective for a multitude of brands, and the travel and hospitality sector stands to gain significantly from its charm. Let’s take a look at three brands that are mastering nostalgia marketing exceptionally well.
By Dana Baasiri In the rapidly evolving digital landscape, platforms come and go, each vying for the attention of consumers. Among them stands YouTube, a platform that has managed to remain relevant, effective, and significant, particularly for travel brands. With the plethora of social platforms, marketers may be wondering which social media platform is most …
Is YouTube An Effective Social Media Platform For Travel Marketing? Read More »
By Dana Baasiri Barbie might be the talk of the town but Mattel’s marketing team is the real star of the show. So, how did an iconic brand that was struggling with record-low sales, deflated brand perception, and scrutiny for promoting unrealistic body ideals and stereotypes make an epic comeback? Two words: integrated marketing. From …
Barbie’s Publicity Machine: A Lesson In Integrated Marketing Read More »
By Dana Baasiri Traditional mass communication or publicity as we once knew it is a thing of the past. The public relations industry has come a long way in recent years and has undergone significant changes that have challenged its very existence. The rise of digital media, social media platforms, and influencer marketing has led …
Is PR Dead: The Role of Public Relations in Travel and Tourism Read More »
By Dana Baasiri In today’s experience-driven economy, travelers are spoiled for choice when it comes to hotels and unbeatable guest offerings. With 78% of Millennials wanting to spend their money on experiences rather than things, hotels are making sure to prioritize experiential offerings. From epicurean, chef-led experiences and bespoke cultural events that are inspired …
Ownable, Memorable, and Exclusive Resort Programming Read More »
By Dana Baasiri In a world where consumers are bombarded with endless ads and marketing messages, brand activations are a powerful tool to raise awareness and create a memorable experience for customers. Not only have they become an innovative and effective way of bringing your company’s personality to life, but they also give your customers …
3 Impactful Brand Activations And Why They’re So Effective Read More »
By Dana Baasiri Last year, “Deadpool” star Ryan Reynolds and “It’s Always Sunny in Philadelphia” creator Rob McElhenney made headlines when they bought Wrexham Football Club, a Welsh football team that has been around since 1864. With no prior experience in owning or running a football club, the duo faced many challenges. But with Reynolds’ …
Ryan Reynolds and Wrexham Football Club: What Just Happened? Read More »
By Dana Baasiri Public Relations has long been one of the most important tools in a company’s marketing toolkit. It helps to create awareness, boost brand reputation and generate leads. For travel and tourism brands in particular, public relations can play an all-encompassing role when it comes to capturing travelers. From helping to craft a …
By Dana Baasiri Rihanna’s 2023 Super Bowl Halftime Performance will go down in history as a masterclass in innovative marketing. On Sunday, the grammy-winning artist graced the stage at one of the most watched, televised events of the year and used it as an opportunity to promote her multi-billion dollar empire of brands resulting in …
Marketing Playbook From Rihanna’s Super Bowl Strategy Read More »
By Dana Baasiri Love may be in the air as the most romantic time of the year is upon us, but reaching couples and converting them into loyal customers is a yearlong courtship for many brands. Whether you are targeting newlyweds, honeymooners, or couples who simply love to celebrate their relationship together, travel partnerships can …
The travel industry is an ever-changing landscape that has evolved tremendously over the years. We break down some of the big travel trends for 2023 and what they mean for travel and tourism brands.
Podcasts are the fastest growing form of entertainment as digital audio content continues to rise in popularity, but are they right for your marketing strategy? Read along as we breakdown the latest in podcast marketing.
By Dana Baasiri It’s no surprise that weddings are in full bloom. With revenge weddings, postponed celebrations, and grandiose receptions as a follow up to private elopements that happened during the pandemic trickling in, wedding business is seeing a massive comeback. In fact, weddings are having a breakthrough year so much so that The NY Times …
4 Destination Wedding Trends That Hotels Can Leverage Now Read More »
By Dana Baasiri When it comes to crafting a winning-marketing strategy, there’s no one-size fits all approach. However, incorporating some form of travel collaborations in your plan can be a game-changer when it comes to connecting with highly-aligned audiences. What’s The Deal With Travel? With 80% of Americans planning to travel this summer, the numbers speak …
5 Travel Partnerships That Elevate Your Marketing Strategy Read More »
We’re celebrating 12 years of Alliance Connection being in business. Here’s what we’ve learned throughout our over decade-long journey. By Dana Baasiri Alliance Connection officially turns 12 this month! 12 years of momentous achievements, unmatched memories with our work family, risks taken, and lessons learned. Along the way we’ve developed long lasting relationships where team members …
By Dana Baasiri The evolution of influencer marketing has allowed marketers to step outside the box of traditional advertising campaigns. What is now a multibillion dollar industry is being adopted by almost every brand — so how exactly can the travel industry leverage influencer marketing in a way that stands out from the competition? Social media …
9 Reasons to Host a Social Media Summit at Your Hotel Read More »
Love is in the air, and we’re celebrating by swooning over some of our favorite romantic destinations for two. By Dana Baasiri Couples who travel together, stay together! Sure, flowers and chocolate are a great romantic gesture, but nothing can compare to packing those bags, disconnecting from your everyday routine, and exploring a new destination …
Whether you’re looking to reach resort guests, vacation club members, high value casino customers or even media professionals, these limited edition programming and exclusive experiences will do the trick. By Dana Baasiri From booking offers to exclusive deals, there are plenty of ways that hotels and resorts can capture travelers. However, one undeniably effective strategy …
Exclusive Hotel and Resort Experiences That Wow Your Most Valued Customers Read More »
While 2021 brought on many shifts in the landscape, it also brought along many standout marketing moments. From exciting promotional partnerships and branded experiences to new travel brands, here are our top marketing moments of the year. By Dana Baasiri 2021 was filled with many shifts in the marketing landscape, the travel industry and even …
As we turn a new corner in 2022, marketers can amplify their strategies by leveraging these proven marketing trends that are to stay. By Dana Baasiri As marketers brace for a new year, they face an evolving landscape that has been shaken by a pandemic, shifted consumer behavior and a lot of marketing opportunities that …
Looking for ways to level up your marketing strategy with travel partnerships? Here are some ideas that will help you drive business growth, increased loyalty and customer acquisition. By Dana Baasiri Partnership marketing has become a go-to for brands looking to reach new audiences, engage loyalists and boost awareness, with more than half of marketers …
Level Up Your Marketing Strategy With Travel Partnerships Read More »
While it can cost big bucks to get your brand on-air in front of millions of eyeballs or listeners nationwide, there are other ways to get it done without breaking the bank or your budget. We uncover five ways to break through this coveted space at a fraction of the cost of a media buy. …
5 Low Cost, High-Impact On-Air Placements You Need In Your Marketing Strategy Read More »
While impressions and reach are standard measurements of influencer marketing, a more analytical approach will help you measure true success with your campaigns and optimize performance. From overall growth to sales, and everything in between, we look at 7 important indicators of influencer marketing success. By Dana Baasiri The emergence of social media platforms and …
How To Measure Influencer Marketing: 7 Must-Have Indicators of Success Read More »
How do you get more for less? That’s the question that’s on every travel marketer’s mind as they are tasked to come up with reimagined marketing strategies despite limited resources and budgets. Read along as we dive into marketing opportunities you can leverage today to maximize your marketing investment. By Dana Baasiri If there’s ever …
Unclaimed Marketing Advantages: The Trick To Getting More For Less Read More »
Whether you’re in planning mode for the next year, or pivoting your direction based on your shifting business demands, it’s always a good time to freshen up your PR strategy. Find out what it means to go beyond the press release and create a truly robust public relations plan that maximizes your results. By Dana …
Beyond The Press Release: How To Evolve Your PR Strategy Read More »
The travel industry is buzzing with newcomers that are making a big splash. Join us as we round up 9 new hotel openings that are making a grand entrance into hospitality. By Dana Baasiri As the travel industry continues to emerge out of a pandemic, many hotels have been opening their doors for the first …
9 New Hotel Openings in 2021 That We’re Excited About Read More »
There’s plenty of fish in the sea, and in the sea of influence, that statement holds true. How many exactly? Some sources estimate anywhere between a whopping 3 to 38 million — making it that much more difficult to find the right partner to engage with. That’s why we’ve come up with a list of …
Top 7 Lifestyle Influencers And Content Creators To Host At Your Hotel Read More »
What does it really take to win the loyalty of travel agents? As the role of the travel expert becomes even more influential, we uncover what it means to offer advisors a truly robust loyalty program that offers more than the usual perks and rewards that everyone has come to expect. By Dana Baasiri Rumor …
Whether you’re looking to spice things up or are launching an entirely new hotel, branded experiences might be the solution you need to stand out from the competition. Dig in and uncover the many ways they can propel your hotel brand to the spotlight and drive bookings. By Dana Baasiri In hospitality, the million-dollar question …
Are Branded Hotel Experiences The Right Solution For You? Read More »
For years, marketers have been told they need to “pay to play” to get their brand in front of consumer eyeballs whether it’s on television, in top publications, or on the most lucrative of blogs. For hoteliers, there’s a much more cost-effective way of getting your foot in the door and maximizing ROI. By Dana …
How To Turn Room Inventory into Marketing Dollars Read More »
There’s a reason why promotional partnerships are an increasingly growing tactic being used by marketers. As more and more brands are embracing these strategies we uncover exactly how promotional partnerships with travel brands can benefit and boost your business. By Dana Baasiri Increasing sales, boosting loyalty and deepening brand affinity are cornerstones of every brand’s …
How to Build Customer Loyalty and Acquisition Through Travel Promotional Partnerships Read More »
The travel industry’s rebound is in full swing and the desire to travel is back with a vengeance. You might be reaping the bookings now but sustaining long-term growth is crucial. Evidence of Americans growing increasingly eager to travel after hunkering down at home for so long is piling up. Airlines like United and Delta continue to …
We’re celebrating 11 magical years in business for Alliance Connection. Join us by taking a trip down memory lane as we round up our 11 favorite travel promotional partnerships of all time. By Dana Baasiri It’s official…May 11 marked our 11th year anniversary, or our “10+1” as we like to call it. We might have …
11 Favorite Travel Promotional Partnerships of All Time Read More »
Influencers are one of two things: loved or misunderstood. If you’re anything like us, you’ve collaborated with and grown to absolutely love them as partners. On the other hand, you might still be skeptical of their actual influence and wondering how to work with influencers. Over the years, the rise of the influencer has paved …
Websites are content powerhouses. They give almost ready-to-book users a great understanding of your brand with pages and pages of quality information. However, there are ways to highlight your brand personality at a much earlier stage in the vacation planning cycle. Catch them when they’re dreaming of a getaway — or even before they …
3 Ways to Reach a Tourism Audience Beyond Your Website Read More »
The relationship between an influencer and their audience is sacred, it is engaging and conversational. There is a level of trust built between influencer and follower, and that is what makes them such a powerful marketing channel. Consumers turn to their favorite influencers as they turn to their best friends- looking for advice, everyday tips …
As we continue our mission to help the travel and tourism industry stay informed, inspired and connected while we navigate these uncharted waters, we are excited to share with you Alliance Connection’s “COVID-19 Roadmap to Recovery: BRAVE VISION. DECISIVE ACTION. BOLD INNOVATION”, a valuable resource created exclusively for our marketing executives. We are all searching …
COVID-19 Roadmap to Recovery for Travel & Tourism Read More »
As we navigate these uncertain times, those of us in the travel industry are feeling a bit lost. Meetings and events are all postponed, the doors have been shut and for the time being no one is checking in. It can be easy to just sit, wait and worry, but instead what we have seen …
4 Ways Collaboration Will Make your Marketing Budget Go Further Read More »
Stay sensitive to the current climate. While it could be easy to just go back to the traditional narrative, and the planned fall or winter campaign, this is a new world we now live in and we have to make that shift. Examine what you already had planned and see what tweaks you can make …
Let’s first just pause together and take a deep breath. Seriously, we’ll wait… okay, much better. We know these are confusing and frustrating times, especially for those working in the travel, events and entertainment industries. With all the postponements, cancellations and closures on an ever-changing timeline it can be hard to know what to …
5 Ways to Navigate the “New Normal” and Create the Calm Read More »
As we all continue to navigate the uncertainty of the travel industry’s immediate future, Alliance Connection wanted to let you know we are here for you. Now more than ever, it is important for all of us to come together and RISE UP to rebuild the industry we love.
Get your hands on our complimentary resource guide “Travel Under the Influence,” to explore the current influencer marketing landscape and identify the best strategies that work for you.
