Marketing Insights

Navigating Influencer Marketing in 2024: Key Trends and Insights for Travel Brands

Navigating Influencer Marketing in 2024: Key Trends and Insights for Travel Brands

Picture this: your PR or Social Media Marketing team is gearing up to launch a new campaign with influencers. After carefully selecting the right influencers to send down to your resort and crafting the perfect itinerary, you’re ready and eager to see your bookings soar. While influencer marketing can move the needle, it’s most effective […]

Navigating Influencer Marketing in 2024: Key Trends and Insights for Travel Brands Read More »

How To Reach Customers Through Experiential Marketing Partnerships With Travel Brands in 2024

In a world where it’s becoming increasingly challenging to capture consumer attention, experiential marketing is changing the way companies connect with their target audience. In this article, we’ll explore how consumer brands can effectively leverage experiential marketing to reach and engage customers, particularly through partnerships with resorts, where they can elevate their brand experiences in

How To Reach Customers Through Experiential Marketing Partnerships With Travel Brands in 2024 Read More »

How to pitch travel writers in 2024

How To Successfully Pitch Travel Writers In 2024

Wouldn’t it be a game-changer if every time your public relations team pitched a story, your travel brand was featured? In this article, we cover ways to effectively pitch writers and secure media coverage for your travel brand, along with the importance of getting into the journalistic mindset, personalizing your pitches, and pinpointing relevant key

How To Successfully Pitch Travel Writers In 2024 Read More »

Wellness travel trends 2024

The Future of Travel: Embracing Sustainable Luxury and Experiential Adventures in 2024

In 2024, the landscape of travel is undergoing a transformative shift, marked by emerging trends that redefine the way we explore the world. These trends are not mere fleeting moments but rather enduring shifts that shape the future of the travel industry, offering travelers new perspectives and experiences that are here to stay. Let’s explore

The Future of Travel: Embracing Sustainable Luxury and Experiential Adventures in 2024 Read More »

Cultivating Quality Leads and Boosting Email Lists

Cultivating Quality Leads: Leveraging Travel Partnerships To Enhance Email Lists

In the contemporary digital marketplace, building a rich database of engaged email subscribers is paramount for any business aiming to maintain a persistent dialogue with its audience. Particularly for consumer brands, who are continuously seeking to enhance their outreach and customer engagement, a well-nourished email database is a treasure trove.  One of the innovative strategies

Cultivating Quality Leads: Leveraging Travel Partnerships To Enhance Email Lists Read More »

Invoking Nostalgia: A Time-Turner in Modern Marketing

Are the nineties back? Nostalgia marketing is more than just a whimsical journey down memory lane; it’s a savvy strategy that taps into the emotive reservoir of audiences. This form of marketing has proven effective for a multitude of brands, and the travel and hospitality sector stands to gain significantly from its charm. Let’s take a look at three brands that are mastering nostalgia marketing exceptionally well.

Invoking Nostalgia: A Time-Turner in Modern Marketing Read More »

YouTube social media marketing for travel brands

Is YouTube An Effective Social Media Platform For Travel Marketing?

By Dana Baasiri In the rapidly evolving digital landscape, platforms come and go, each vying for the attention of consumers. Among them stands YouTube, a platform that has managed to remain relevant, effective, and significant, particularly for travel brands. With the plethora of social platforms, marketers may be wondering which social media platform is most

Is YouTube An Effective Social Media Platform For Travel Marketing? Read More »

Barbie Integrated Marketing Strategy 2023 Movie

Barbie’s Publicity Machine: A Lesson In Integrated Marketing

By Dana Baasiri Barbie might be the talk of the town but Mattel’s marketing team is the real star of the show. So, how did an iconic brand that was struggling with record-low sales, deflated brand perception, and scrutiny for promoting unrealistic body ideals and stereotypes make an epic comeback? Two words: integrated marketing.  From

Barbie’s Publicity Machine: A Lesson In Integrated Marketing Read More »

is public relations dead

Is PR Dead: The Role of Public Relations in Travel and Tourism

By Dana Baasiri Traditional mass communication or publicity as we once knew it is a thing of the past. The public relations industry has come a long way in recent years and has undergone significant changes that have challenged its very existence. The rise of digital media, social media platforms, and influencer marketing has led

Is PR Dead: The Role of Public Relations in Travel and Tourism Read More »

Ownable, Memorable, and Exclusive Resort Programming

By Dana Baasiri   In today’s experience-driven economy, travelers are spoiled for choice when it comes to hotels and unbeatable guest offerings. With 78% of Millennials wanting to spend their money on experiences rather than things, hotels are making sure to prioritize experiential offerings. From epicurean, chef-led experiences and bespoke cultural events that are inspired

Ownable, Memorable, and Exclusive Resort Programming Read More »

brand activations pop up events artist residency hotel entertainment

3 Impactful Brand Activations And Why They’re So Effective

By Dana Baasiri In a world where consumers are bombarded with endless ads and marketing messages, brand activations are a powerful tool to raise awareness and create a memorable experience for customers. Not only have they become an innovative and effective way of bringing your company’s personality to life, but they also give your customers

3 Impactful Brand Activations And Why They’re So Effective Read More »

Wrexham Football Club Marketing Ryan Reynolds

Ryan Reynolds and Wrexham Football Club: What Just Happened?

By Dana Baasiri Last year, “Deadpool” star Ryan Reynolds and “It’s Always Sunny in Philadelphia” creator Rob McElhenney made headlines when they bought Wrexham Football Club, a Welsh football team that has been around since 1864. With no prior experience in owning or running a football club, the duo faced many challenges. But with Reynolds’

Ryan Reynolds and Wrexham Football Club: What Just Happened? Read More »

Superbowl Rihanna Hallftime Show 2023 Marketing Lessons

Marketing Playbook From Rihanna’s Super Bowl Strategy

By Dana Baasiri Rihanna’s 2023 Super Bowl Halftime Performance will go down in history as a masterclass in innovative marketing. On Sunday, the grammy-winning artist graced the stage at one of the most watched, televised events of the year and used it as an opportunity to promote her multi-billion dollar empire of brands resulting in

Marketing Playbook From Rihanna’s Super Bowl Strategy Read More »

destination wedding trends

4 Destination Wedding Trends That Hotels Can Leverage Now

By Dana Baasiri  It’s no surprise that weddings are in full bloom. With revenge weddings, postponed celebrations, and grandiose receptions as a follow up to private elopements that happened during the pandemic trickling in, wedding business is seeing a massive comeback. In fact, weddings are having a breakthrough year so much so that The NY Times

4 Destination Wedding Trends That Hotels Can Leverage Now Read More »

5 Travel Partnerships That Elevate Your Marketing Strategy

By Dana Baasiri  When it comes to crafting a winning-marketing strategy, there’s no one-size fits all approach. However, incorporating some form of travel collaborations in your plan can be a game-changer when it comes to connecting with highly-aligned audiences.   What’s The Deal With Travel? With 80% of Americans planning to travel this summer, the numbers speak

5 Travel Partnerships That Elevate Your Marketing Strategy Read More »

What We’ve Learned In 12 Years Of Business

We’re celebrating 12 years of Alliance Connection being in business. Here’s what we’ve learned throughout our over decade-long journey. By Dana Baasiri  Alliance Connection officially turns 12 this month! 12 years of momentous achievements, unmatched memories with our work family, risks taken, and lessons learned. Along the way we’ve developed long lasting relationships where team members

What We’ve Learned In 12 Years Of Business Read More »

9 Reasons to Host a Social Media Summit at Your Hotel

By Dana Baasiri  The evolution of influencer marketing has allowed marketers to step outside the box of traditional advertising campaigns. What is now a multibillion dollar industry is being adopted by almost every brand — so how exactly can the travel industry leverage influencer marketing in a way that stands out from the competition? Social media

9 Reasons to Host a Social Media Summit at Your Hotel Read More »

Romantic Destinations For Every Traveler

Love is in the air, and we’re celebrating by swooning over some of our favorite romantic destinations for two. By Dana Baasiri  Couples who travel together, stay together! Sure, flowers and chocolate are a great romantic gesture, but nothing can compare to packing those bags, disconnecting from your everyday routine, and exploring a new destination

Romantic Destinations For Every Traveler Read More »

Exclusive Hotel and Resort Experiences That Wow Your Most Valued Customers

Whether you’re looking to reach resort guests, vacation club members, high value casino customers or even media professionals, these limited edition programming and exclusive experiences will do the trick. By Dana Baasiri  From booking offers to exclusive deals, there are plenty of ways that hotels and resorts can capture travelers. However, one undeniably effective strategy

Exclusive Hotel and Resort Experiences That Wow Your Most Valued Customers Read More »

Level Up Your Marketing Strategy With Travel Partnerships

Looking for ways to level up your marketing strategy with travel partnerships? Here are some ideas that will help you drive business growth, increased loyalty and customer acquisition. By Dana Baasiri  Partnership marketing has become a go-to for brands looking to reach new audiences, engage loyalists and boost awareness, with more than half of marketers

Level Up Your Marketing Strategy With Travel Partnerships Read More »

5 Low Cost, High-Impact On-Air Placements You Need In Your Marketing Strategy

While it can cost big bucks to get your brand on-air in front of millions of eyeballs or listeners nationwide, there are other ways to get it done without breaking the bank or your budget. We uncover five ways to break through this coveted space at a fraction of the cost of a media buy.

5 Low Cost, High-Impact On-Air Placements You Need In Your Marketing Strategy Read More »

How To Measure Influencer Marketing: 7 Must-Have Indicators of Success

While impressions and reach are standard measurements of influencer marketing, a more analytical approach will help you measure true success with your campaigns and optimize performance. From overall growth to sales, and everything in between, we look at 7 important indicators of influencer marketing success. By Dana Baasiri  The emergence of social media platforms and

How To Measure Influencer Marketing: 7 Must-Have Indicators of Success Read More »

Unclaimed Marketing Advantages: The Trick To Getting More For Less

How do you get more for less? That’s the question that’s on every travel marketer’s mind as they are tasked to come up with reimagined marketing strategies despite limited resources and budgets. Read along as we dive into marketing opportunities you can leverage today to maximize your marketing investment. By Dana Baasiri  If there’s ever

Unclaimed Marketing Advantages: The Trick To Getting More For Less Read More »

Top 7 Lifestyle Influencers And Content Creators To Host At Your Hotel

There’s plenty of fish in the sea, and in the sea of influence, that statement holds true. How many exactly? Some sources estimate anywhere between a whopping 3 to 38 million — making it that much more difficult to find the right partner to engage with. That’s why we’ve come up with a list of

Top 7 Lifestyle Influencers And Content Creators To Host At Your Hotel Read More »

Are Branded Hotel Experiences The Right Solution For You?

Whether you’re looking to spice things up or are launching an entirely new hotel, branded experiences might be the solution you need to stand out from the competition. Dig in and uncover the many ways they can propel your hotel brand to the spotlight and drive bookings. By Dana Baasiri In hospitality, the million-dollar question

Are Branded Hotel Experiences The Right Solution For You? Read More »

How to Build Customer Loyalty and Acquisition Through Travel Promotional Partnerships

There’s a reason why promotional partnerships are an increasingly growing tactic being used by marketers. As more and more brands are embracing these strategies we uncover exactly how promotional partnerships with travel brands can benefit and boost your business. By Dana Baasiri Increasing sales, boosting loyalty and deepening brand affinity are cornerstones of every brand’s

How to Build Customer Loyalty and Acquisition Through Travel Promotional Partnerships Read More »

11 Favorite Travel Promotional Partnerships of All Time

We’re celebrating 11 magical years in business for Alliance Connection. Join us by taking a trip down memory lane as we round up our 11 favorite travel promotional partnerships of all time.  By Dana Baasiri  It’s official…May 11 marked our 11th year anniversary, or our “10+1” as we like to call it. We might have

11 Favorite Travel Promotional Partnerships of All Time Read More »

3 Ways to Reach a Tourism Audience Beyond Your Website

  Websites are content powerhouses. They give almost ready-to-book users a great understanding of your brand with pages and pages of quality information. However, there are ways to highlight your brand personality at a much earlier stage in the vacation planning cycle. Catch them when they’re dreaming of a getaway — or even before they

3 Ways to Reach a Tourism Audience Beyond Your Website Read More »

COVID-19 Roadmap to Recovery for Travel & Tourism

As we continue our mission to help the travel and tourism industry stay informed, inspired and connected while we navigate these uncharted waters, we are excited to share with you Alliance Connection’s “COVID-19 Roadmap to Recovery: BRAVE VISION. DECISIVE ACTION. BOLD INNOVATION”, a valuable resource created exclusively for our marketing executives. We are all searching

COVID-19 Roadmap to Recovery for Travel & Tourism Read More »

5 Ways to Navigate the “New Normal” and Create the Calm

  Let’s first just pause together and take a deep breath. Seriously, we’ll wait… okay, much better. We know these are confusing and frustrating times, especially for those working in the travel, events and entertainment industries. With all the postponements, cancellations and closures on an ever-changing timeline it can be hard to know what to

5 Ways to Navigate the “New Normal” and Create the Calm Read More »

Scroll to Top