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Destination Weddings Conference Entertainment Hard Rock

Alliance Connection Powers The Entertainment for One Of The Industry’s Most Prominent Conferences

Alliance Connection Powered The Entertainment for DestinationWeddings.com 11th Annual Conference with dynamic performances by American Idol season 8 finalist Matt Giraud and American Idol Season 14 runner-up Clark Beckham at Hard Rock Hotel & Casino Punta Cana. The annual DestinationWeddings.com conference welcomed destination wedding and travel specialists and advisor, preferred partners and vendors, in addition […]

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NOBU

NOBU HOTELS Nobu Hotels blend modern cool luxury and minimal Japanese tradition into the concept of a lifestyle hotel. Nobu Hotels, Restaurants and Residences interact together to provide Nobu products and services that share the common characteristics of unique Nobu food experiences. Each provide a local experience with a modern design and stunning spaces. Nobu

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5 Travel Partnerships That Elevate Your Marketing Strategy

By Dana Baasiri  When it comes to crafting a winning-marketing strategy, there’s no one-size fits all approach. However, incorporating some form of travel collaborations in your plan can be a game-changer when it comes to connecting with highly-aligned audiences.   What’s The Deal With Travel? With 80% of Americans planning to travel this summer, the numbers speak

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Margaritaville Island Reserve

Margaritaville Island Reserve Get ready for the ultimate adults-only inclusive getaway, where five-star service comes without all the fuss. Guests can experience Margaritaville Island Reserve Resort Riviera Maya, featuring the first-ever beachfront LandShark Brewery, enjoy five-star dining, unparalleled service, luxurious amenities, spectacular entertainment, and immersive activities. Plus plenty of space to soak up the sun

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Breathless Resorts

Breathless Resorts A social, adults-only scene offering the perfect balanced lifestyle of entertainment and relaxation. Revel in the good life, fabulous food, crafty cocktails, superb service and first-class spa experiences. Perfect for bachelor/bachelorette parties, friends groups, etc. Breathless Punta Cana Resort & Spa Here on the dazzling northeast coast of the Dominican Republic lies the

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Dreams Resorts & Spas

Dreams Resorts & Spas An elevated family vacation experience with a picture-perfect, beachfront oasis. Luxurious all-inclusive accommodations, exclusive amenities, and spacious and graciously appointed rooms and suites. Perfect for family-friendly fun in the sun. Dreams Los Cabos Suites Golf & Spa Resort Set along the shimmering Sea of Cortez, surrounded by eight championship golf courses,

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Secrets Resorts & Spas

Secrets Resorts & Spas An intimate getaway of all-adult romance and modern luxury. Elegantly appointed suites, pristine pools, and beach views provide the ultimate backdrop for unparalleled pampering, romantic rendezvous and lasting memories. Perfect for romantic getaways- engagement season, Valentine’s Day, Honeymoons, etc. Secrets Akumal Riviera Maya  Escape into luxury at Secrets Akumal. Ideally located

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What We’ve Learned In 12 Years Of Business

We’re celebrating 12 years of Alliance Connection being in business. Here’s what we’ve learned throughout our over decade-long journey. By Dana Baasiri  Alliance Connection officially turns 12 this month! 12 years of momentous achievements, unmatched memories with our work family, risks taken, and lessons learned. Along the way we’ve developed long lasting relationships where team members

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Celebrating 12 Years Of Alliance Connection Being In Business

Alliance Connection is celebrating over a decade in business as it turns 12 years old this year. Founded by Melissa Mango, the agency started out with a small team but a big vision to embody the spirit of collaborations and partnerships as it revolutionizes the way travel brands connect with travelers. After countless successful collaborations,

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Dana Baasiri

Sr. Director, PR & Content Marketing Dana empowers travel and hospitality brands to tell their story through powerful messaging and content strategy through her brand; I’m Just A Publicist. Working hand in hand with Alliance Connection, she leads content marketing and copywriting for the company’s robust travel portfolio… Dana empowers travel and hospitality brands to

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Matt Cooper

Business Development Strategist Matt cultivates collaborative partnerships in the travel and tourism industry, driving sales, marketing, and promotional activities. As CMO at the Caribbean Hotel Association, Matt led sustainable business growth through alliances with JetBlue, Expedia, MasterCard, and Travelzoo. Today you will find Matt leading Alliance Connection’s new business development strategy and industry relations.

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Carrie Jones

Director, Partnership Development Carrie brings more than 20 years of hospitality experience to the Alliance Connection team. During her career, she has spearheaded promotional and sales initiatives for Omni Hotels & Resorts, GoGo Worldwide Vacations, and Royal Caribbean Cruises. Carrie’s fearless drive, tenacity, and thirst for mutual wins help her curate over 50+ promotional partnerships

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April Neumann

Sr. Director, Strategic Marketing Programs With over a decade of experience in PR and Marketing, including leading partnerships and events for Sandals and Beaches Resorts, April spearheads strategic marketing programs including strategy, design, operations, and implementation of integrated brand partnerships such as HyperX, Wheel of Fortune, and iHeart Radio activations.

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Bob Foglia

VP Marketing & Production Development Bob has an extensive background in entertainment and influencer marketing, skills acquired throughout his 7-year career at Sony Music. His work can be seen in innovative campaigns with Lyft, American Airlines, Vevo, Target, Pepsi and The KIDZ BOP Experience at the all-inclusive Hard Rock Hotels.

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Melissa Mango

President & Founder Armed with over 25+ years of sales and marketing experience, acquired during her executive tenure at Sandals Resorts and David’s Bridal, Melissa has grown Alliance Connection into a portfolio powerhouse of 600+ brands through dynamic 360° marketing approaches for our global travel and tourism clients.

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Madison Salyer

Executive Director Madison spearheads the nation’s leading promotional campaigns and produces exceptional results while working with world-class brands such as GMA, The Today Show, Ellen, Melia Hotels & Resorts, Universal Music Nashville, CMT, Hard Rock Hotels, Sony Music, and AMR Collection.

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The Today Show – Multiple Clients

Success Story The Today Show – Multiple Clients At a Glance: Our valuable partner, The Today Show has surpassed Good Morning America as America’s #1 Morning News show, and reaches over 4 million daily household viewers. The producers turned to Alliance Connection to power their travel giveaways. To kick off the new year, we placed

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The Travel Mom Dreams Natura Resort & Spa TV Takeover

Travelers Inspired To “Dream Big” At Dreams Natura Resort & Spa With TV Takeover Secured By Alliance Connection

Alliance Connection partnered up renowned family travel media correspondent Emily Kaufman, also known as The Travel Mom, for a satellite media tour and sweepstakes giveaway spotlighting Dreams Natura Resort & Spa. The collaboration featured an immersive stay at the resort that invited The Travel Mom to experience the unparalleled accommodations, amenities and family friendly experiences

Travelers Inspired To “Dream Big” At Dreams Natura Resort & Spa With TV Takeover Secured By Alliance Connection Read More »

9 Reasons to Host a Social Media Summit at Your Hotel

By Dana Baasiri  The evolution of influencer marketing has allowed marketers to step outside the box of traditional advertising campaigns. What is now a multibillion dollar industry is being adopted by almost every brand — so how exactly can the travel industry leverage influencer marketing in a way that stands out from the competition? Social media

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Five For Five with Dana Baasiri

Founder of I’m Just A Publicist

We caught up with Dana Baasiri, Storyteller and Founder of I’m Just A Publicist, who specializes in brand messaging and content marketing strategy. She walks us through key insights she learned throughout her 10 year career in travel communications that will help you harness the power of storytelling and content marketing for reaching, engaging and converting audiences into loyal customers…

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Five For Five with Jacqui Hartnett

President of Starmark

We sat down with Jacqui Hartnett, President of Starmark, a full-service, agile marketing & advertising agency based in Fort Lauderdale, Florida. She shares her insights on the importance of travel and tourism defining brand personality, appealing to the next generation of travelers and embracing emerging media and technology in hospitality marketing.

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2.1 Million Receive A Chance They All Have Been Dreaming Of

Spring has sprung with this exciting in-box partnership with Dreams Resorts and FabFitFun, a lifestyle subscription box reaching over 2.1 million subscribers for an in-box and digital sweepstakes. Dreams Resorts is featured front and center in the Spring 2022 Box and across digital channels as the exclusive travel partner, rewarding FabFitFun’s loyal and new customers

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Celebration Through Collaboration at Yellowstone!

Today Yellowstone National Park turned 150 and Alliance Connection was on-site to celebrate. As part of the Explore Better campaign, in partnership with global hospitality leader Delaware North and strategic marketing company Miles Partnership, our team engaged our portfolio of trusted social influencers to produce authentic content and drive valuable social media exposure. Content creator

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Romantic Destinations For Every Traveler

Love is in the air, and we’re celebrating by swooning over some of our favorite romantic destinations for two. By Dana Baasiri  Couples who travel together, stay together! Sure, flowers and chocolate are a great romantic gesture, but nothing can compare to packing those bags, disconnecting from your everyday routine, and exploring a new destination

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A Grand Time with TikTok Superstars Matt & Abby

Our Content Collaboration team joined forces with TikTok phenoms and YouTube superstars Matt and Abby Howard to create content to share with consumers of their unique look at the Grand Canyon. In partnership with Delaware North and Miles Partnership, the curated multimedia journey will be featured through the Explore Better campaign launching in the Spring

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Love Is ON The Air!

You might hear many on-air promotional partnerships we’ve secured for our resort clients — starting with the Secrets Resorts & Spas “Love Unlimited Flyaway Sweepstakes” with Ryan Seacrest featured on the American Top 40 show and on iHeartRadio’s 200+ syndicated channels. 14 Million Listeners across 323 Radio Stations in top markets across the US. are

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Exclusive Hotel and Resort Experiences That Wow Your Most Valued Customers

Whether you’re looking to reach resort guests, vacation club members, high value casino customers or even media professionals, these limited edition programming and exclusive experiences will do the trick. By Dana Baasiri  From booking offers to exclusive deals, there are plenty of ways that hotels and resorts can capture travelers. However, one undeniably effective strategy

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Alliance Connection Welcomes AMR™ Collection To Its Travel Portfolio

Alliance Connection is excited to welcome AMR™ Collection as its newest travel client. With an impressive 7 unique luxury resort brands across Costa Rica, Curaçao, Dominican Republic, Greece, Jamaica, Mexico, Panama, Spain and St. Martin, AMR™ Collection is known for its beautiful 5 and 4 star beach resorts. Offering a brand to match every lifestyle

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Lionsgate, Salem Radio and Hotel Paradisus Cancún by Meliá Celebrate The Christmas Release of “American Underdog” With A Multi-Tiered Partnership by Alliance Connection

Alliance Connection is excited to launch a multi-tiered, integrated entertainment marketing partnership in support of the highly-anticipated Christmas Day theatrical release of “American Underdog” starring Anna Paquin, Dennis Quaid and Zachary Levi with Lionsgate, Salem Radio and Hotel Paradisus Cancún by Meliá. Just in time for the holidays, families across the nation are treated to

Lionsgate, Salem Radio and Hotel Paradisus Cancún by Meliá Celebrate The Christmas Release of “American Underdog” With A Multi-Tiered Partnership by Alliance Connection Read More »

Alliance Connection Brings To Life HyperX Gaming Lounge at Hard Rock Hotel Riviera Maya — The First-Ever HyperX Resort Gaming Lounge In The Mexican Caribbean

Alliance Connection is proud to bring to life a thrilling partnership between HyperX and Hard Rock Hotel Riviera Maya debuting the first-ever HyperX resort gaming lounge for leisure travelers in the Mexican Caribbean. As the HyperX Lounge opens its doors today, resort guests can experience a true gamer’s paradise in the interactive lounge concept complete

Alliance Connection Brings To Life HyperX Gaming Lounge at Hard Rock Hotel Riviera Maya — The First-Ever HyperX Resort Gaming Lounge In The Mexican Caribbean Read More »

Alliance Connection Welcomes Delaware North To Travel Portfolio

We are incredibly excited to be welcoming Delaware North — a global leader in hospitality — to our emerging travel and tourism portfolio in collaboration with Miles Partnership. Our Influencer Marketing & Content Creator division at #AllianceConnection will be capturing content and valuable social media exposure for Explore Better, a valuable authority offering travelers unforgettable

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Level Up Your Marketing Strategy With Travel Partnerships

Looking for ways to level up your marketing strategy with travel partnerships? Here are some ideas that will help you drive business growth, increased loyalty and customer acquisition. By Dana Baasiri  Partnership marketing has become a go-to for brands looking to reach new audiences, engage loyalists and boost awareness, with more than half of marketers

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5 Low Cost, High-Impact On-Air Placements You Need In Your Marketing Strategy

While it can cost big bucks to get your brand on-air in front of millions of eyeballs or listeners nationwide, there are other ways to get it done without breaking the bank or your budget. We uncover five ways to break through this coveted space at a fraction of the cost of a media buy.

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Alliance Connection Produces Entertainment Takeover At Legends of Paradise Members Only Event at Hard Rock Hotel Los Cabos

For the last 18-months, like most of the world, our stage went dark but Alliance Connection brought light and new music to heal and unite us all with a multi-event entertainment series that was produced exclusively for Legendary Vacation Club members at Hard Rock Hotel Los Cabos. This included custom-produced events with each featuring an

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How To Measure Influencer Marketing: 7 Must-Have Indicators of Success

While impressions and reach are standard measurements of influencer marketing, a more analytical approach will help you measure true success with your campaigns and optimize performance. From overall growth to sales, and everything in between, we look at 7 important indicators of influencer marketing success. By Dana Baasiri  The emergence of social media platforms and

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Unclaimed Marketing Advantages: The Trick To Getting More For Less

How do you get more for less? That’s the question that’s on every travel marketer’s mind as they are tasked to come up with reimagined marketing strategies despite limited resources and budgets. Read along as we dive into marketing opportunities you can leverage today to maximize your marketing investment. By Dana Baasiri  If there’s ever

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Alliance Connection Awarded Travel Weekly Gold Magellan Award for Best Virtual Experience in Hospitality

Alliance Connection Awarded Travel Weekly Gold Magellan Award for Best Virtual Experience in Hospitality

Alliance Connection is proud to have been awarded a 2021 Travel Weekly Magellan Award in Hospitality – Best Virtual Experience for our LIVE At Home Series for Hard Rock Hotel & Casino Punta Cana. The Travel Weekly Magellan Award is an annual recognition of the top travel organizations and professionals worldwide. Winners are selected by

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Alliance Connection Launches Juicy On-pack Sweepstakes with Langers Juice and Meliá Caribe Beach Resort

Alliance Connection teamed up Langers Juice and Meliá Caribe Beach Resort for a juicy on-pack promotion featured on 750,000 juice boxes in over 10,000 national retailers to help drive sales of Langers Tropical Flavors: Mongo Mango, Pineapple, Island Blend, and Cucumber Lime Mint. Until the end of the year, consumers nationwide are invited to enter

Alliance Connection Launches Juicy On-pack Sweepstakes with Langers Juice and Meliá Caribe Beach Resort Read More »

Alliance Connection Ends The Month Of August With Breakthrough Results

Alliance Connection Ends The Month Of August With Breakthrough Results

As the industry continues to emerge out of a pandemic, Alliance Connection wraps up the month of August on a powerful note with a total of over 188 million impressions for its travel clients. across multiple channels for travel clients, including: The impressive results were achieved through a dynamic blend of marketing efforts including promotional

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Top 7 Lifestyle Influencers And Content Creators To Host At Your Hotel

There’s plenty of fish in the sea, and in the sea of influence, that statement holds true. How many exactly? Some sources estimate anywhere between a whopping 3 to 38 million — making it that much more difficult to find the right partner to engage with. That’s why we’ve come up with a list of

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Alliance Connection Launches "Sweet" Promotional Partnership With SugarFina, Paradisus Grand Cana and Many More

Alliance Connection Launches “Sweet” Promotional Partnership With SugarFina, Paradisus Grand Cana and Many More

Alliance Connection launches a powerful promotional partnership with Sugarfina — the ultimate candy store and leader in the candy industry for unique candy gifts — and Paradisus Grand Cana which is featured as the ideal all-inclusive honeymoon. Maximizing reach and awareness, the multi-partner bridals sweepstakes includes major brands such as GLAMGLOW, Urban Stems, and Pronovias

Alliance Connection Launches “Sweet” Promotional Partnership With SugarFina, Paradisus Grand Cana and Many More Read More »

Alliance Connection Celebrates Fall With An In-Box Promotional Partnership Between FabFitFun and Paradisus Playa Del Carmen

Alliance Connection Celebrates Fall With An In-Box Promotional Partnership Between FabFitFun and Paradisus Playa Del Carmen

It’s officially pumpkin spice latte season and Alliance Connection is celebrating by teaming up Paradisus Playa del Carmen and FabFitFun — a lifestyle subscription box reaching over 2.1 million subscribers — for an in-box and digital sweepstakes. Paradisus Playa Del Carmen is featured front and center in the Fall 2021 Box and across digital channels

Alliance Connection Celebrates Fall With An In-Box Promotional Partnership Between FabFitFun and Paradisus Playa Del Carmen Read More »

Alliance Connection Launches Nationwide Summer Promotion with TGI Fridays™ and Hard Rock Hotel Riviera Maya

Alliance Connection Launches Nationwide Summer Promotion with TGI Fridays™ and Hard Rock Hotel Riviera Maya

Alliance Connection partnered with TGI Fridays™, the number one casual bar and grill chain in America with over 320 locations across the country, for a nationwide Summer Pub Crawl Promotion that featured Hard Rock Hotel Riviera Maya. As a longstanding renowned brand, TGI Fridays™ has become a fan favorite that effortlessly reaches millions of consumers

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NextTrip Selects Alliance Connection for Loyalty Program Development

NextTrip Selects Alliance Connection for Loyalty Program Development

Alliance Connection is excited to be welcoming NextTrip Journeys and NextTrip Business to our emerging travel and tourism client roster. NextTrip is a leading travel brand crafting curated vacation experiences on land, sea and across the globe and an innovative technology platform to book travel with ease from a large inventory of flights, hotels, alternative

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Alliance Connection Flexes Its Promotional Muscles With Life Time and Paradisus by Meliá

Alliance Connection Flexes Its Promotional Muscles With Life Time and Paradisus by Meliá

Alliance Connection flexes its promotional muscles with an exciting partnership between Life Time and Paradisus by Meliá where wellness lovers across the country are invited to join in on the Life Time Fall Flex 60 Day Challenge and “”embrace the new you.”” Paradisus by Meliá is featured as the sole travel provider to Life Time’s

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Are Branded Hotel Experiences The Right Solution For You?

Whether you’re looking to spice things up or are launching an entirely new hotel, branded experiences might be the solution you need to stand out from the competition. Dig in and uncover the many ways they can propel your hotel brand to the spotlight and drive bookings. By Dana Baasiri In hospitality, the million-dollar question

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Alliance Connection To Produce Entertainment Takeover At Iconic Legends of Paradise Members Event at Hard Rock Hotel Los Cabos

Alliance Connection To Produce Entertainment Takeover At Iconic Legends of Paradise Members Event at Hard Rock Hotel Los Cabos

Alliance Connection is partnering with Legendary Vacation Club for the fifth time for an entertainment takeover at their iconic Legends of Paradise members event in sunny Mexico at the Hard Rock Hotel Los Cabos this fall. With a total of 8 custom and exclusive performances and entertainment activations exclusively produced by Alliance Connection, the event

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Alliance Connection To Executive Produce Macaroni KID by CertifiKID Boondoggle Event at Meliá Caribe Beach

Alliance Connection To Executive Produce Macaroni KID by CertifiKID Boondoggle Event at Meliá Caribe Beach

This year, Alliance Connection will be hosting over 30 Macaroni KID by CertifiKID publishers at Meliá Caribe Beach for the Boondoggle event to further support the return to travel effort in the Dominican Republic and propel Meliá Resorts front and center for family travel. The integrated marketing partnership will feature the hotel and destination as

Alliance Connection To Executive Produce Macaroni KID by CertifiKID Boondoggle Event at Meliá Caribe Beach Read More »

Alliance Connection Partners Lions Gate Films, iHeartMedia and Hard Rock Hotel & Casino Punta Cana For Blockbuster Release

Alliance Connection Partners Lions Gate Films, iHeartMedia and Hard Rock Hotel & Casino Punta Cana For Blockbuster Release

Alliance Connection is proud to have secured an integrated promotional partnership with Lionsgate Films, iHeartMedia and resort client Hard Rock Hotel & Casino Punta Cana for the release of the new blockbuster movie, Hitman’s Wife’s Bodyguard featuring A-listers Ryan Renolds, Salma Hayek, Samuel L Jackson and Morgan Freeman. Now through June 13, fans can enter

Alliance Connection Partners Lions Gate Films, iHeartMedia and Hard Rock Hotel & Casino Punta Cana For Blockbuster Release Read More »

How to Build Customer Loyalty and Acquisition Through Travel Promotional Partnerships

There’s a reason why promotional partnerships are an increasingly growing tactic being used by marketers. As more and more brands are embracing these strategies we uncover exactly how promotional partnerships with travel brands can benefit and boost your business. By Dana Baasiri Increasing sales, boosting loyalty and deepening brand affinity are cornerstones of every brand’s

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11 Favorite Travel Promotional Partnerships of All Time

We’re celebrating 11 magical years in business for Alliance Connection. Join us by taking a trip down memory lane as we round up our 11 favorite travel promotional partnerships of all time.  By Dana Baasiri  It’s official…May 11 marked our 11th year anniversary, or our “10+1” as we like to call it. We might have

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Alliance Connection Is Proud To Be An Award-Winning Agency

For nearly a decade, Alliance Connection has been working with travel brands to make a lasting impact within the industry. With hundreds of events and partnerships under its belt, Alliance Connection is proud to have been awarded with Travel Weekly’s Magellan Award for Virtual Experiences / Events. our resort client is the real star in

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Alliance Connection Creates and Sends the Fall AC Faves Box Featuring Travel Partner Paradisus by Meliá

Alliance Connection Creates and Sends the Fall AC Faves Box Featuring Travel Partner Paradisus by Meliá

Alliance Connection released their Fall AC Faves box featuring travel partner Paradisus Resorts by Meliá. Reaching 25 highly aligned #ACtastemakers, the box is a unique direct mail activation with long term results through social media strategies and engagement.

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3 Ways to Reach a Tourism Audience Beyond Your Website

  Websites are content powerhouses. They give almost ready-to-book users a great understanding of your brand with pages and pages of quality information. However, there are ways to highlight your brand personality at a much earlier stage in the vacation planning cycle. Catch them when they’re dreaming of a getaway — or even before they

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Alliance Connection Launches #ACTastemaker Influencer Strategies Designed for the COVID-19 Recovery Climate of Travel & Tourism

Alliance Connection Launches #ACTastemaker Influencer Strategies Designed for the COVID-19 Recovery Climate of Travel & Tourism

As the U.S., Canada, Mexico, and the Caribbean enter reopening phases, Alliance Connection has launched #ACTastemaker Influencer Initiatives and Activations to connect the world again through social media influencer activations, content collaborations, and innovative integrations. With the new obstacles facing the travel and tourism industry, these influencer strategies are designed to be both socially responsible

Alliance Connection Launches #ACTastemaker Influencer Strategies Designed for the COVID-19 Recovery Climate of Travel & Tourism Read More »

COVID-19 Roadmap to Recovery for Travel & Tourism

As we continue our mission to help the travel and tourism industry stay informed, inspired and connected while we navigate these uncharted waters, we are excited to share with you Alliance Connection’s “COVID-19 Roadmap to Recovery: BRAVE VISION. DECISIVE ACTION. BOLD INNOVATION”, a valuable resource created exclusively for our marketing executives. We are all searching

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A COVID-19 Roadmap to Recovery for Travel & Tourism

A COVID-19 Roadmap to Recovery for Travel & Tourism

Alliance Connection shares a free resource to aid those in the Travel & Tourism Industry with a “COVID-19 Roadmap to Recovery” for the future of travel. The guide covers how to tackle communication strategies in the new normal, how they vary across generations, thought starters to connect with those audiences, along with facts, figures and

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Alliance Connection Produces American Idol LIVE at Home Concert Series

Alliance Connection Produces American Idol LIVE at Home Concert Series

Alliance Connection produced the “LIVE at Home- From Our Couch to Yours” digital concert series for the Hard Rock Hotel & Casino Punta Cana. Twice a week, all April long, performances by American Idol Alumni including Clark Beckham, James Durbin, Candice Glover, Diana Degarmo and Ace Young, and more, entertained Hard Rock All-Inclusive’s social audience

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5 Ways to Navigate the “New Normal” and Create the Calm

  Let’s first just pause together and take a deep breath. Seriously, we’ll wait… okay, much better. We know these are confusing and frustrating times, especially for those working in the travel, events and entertainment industries. With all the postponements, cancellations and closures on an ever-changing timeline it can be hard to know what to

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Five for Five with Katie Kitchens: Co-Founder of FabFitFun

Starting as an online writer for 10 years before launching megabrand FabFitFun with Co-Founders Michael Broukhim and Daniel Broukhim, Katie didn’t just want to write about products but put them in people’s hands. While subscription boxes existed at the time, Katie felt they were too niche and wanted to create a seasonal lifestyle box with

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Alliance Connection Pairs Client Karisma Hotels & Resorts with The Ellen Show

Alliance Connection Pairs Client Karisma Hotels & Resorts with The Ellen Show

Alliance Connection created the ultimate partnership for our client, Karisma Hotels & Resorts, with The Ellen Show. Everyone in the studio celebrated Ellen’s “12 Days of Giveaways” for the holidays. Audience members all received a a five-night luxury vacation to one of the many gourmet inclusive experiences at Karisma Hotels & Resorts, announced by Ellen

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Alliance Connection Attends YouTube Streamy Awards

Alliance Connection Attends YouTube Streamy Awards

Alliance Connection attended annual The YouTube Streamy Awards, an invitation-only event held at the Beverly Hilton Hotel. The show honored excellence in online video and creators and was comprised of over 50 awards in a variety of content verticals and areas of expertise. The Streamy Awards included individuals and organizations with global audiences who are

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Alliance Connection Attends INSPIRE Luxury Conference

Alliance Connection Attends INSPIRE Luxury Conference

Alliance Connection recently attended the the INSPIRE luxury summit at the Four Seasons in Miami. The event brought together the entire community of luxury hospitality experts and thought leaders to feature an industrial showcase and educational sessions where attendees could learn about the latest trends, technologies and methodologies from hospitality leaders around the world.

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Beaches Turks & Caicos Hosts 5th Annual "Social Media on the Sand" Social Summit

Beaches Turks & Caicos Hosts 5th Annual “Social Media on the Sand” Social Summit

Alliance Connection Productions produced a five-day event, Social Media on the Sand, for our client, Beaches Resorts, where they hosted over 100 elite family bloggers at Beaches Turks & Caicos. Onsite throughout the event, the Alliance Connection team provided support through speakers, entertainment and collaboration opportunities, including #ACTastemakers & content creators Terrell and Jarius, April

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Alliance Connection Attends Worldz Conference

Alliance Connection Attends Worldz Conference

Our Partnership Team recently attend the Worldz Conference in Long Beach, CA, bringing together some of the nations top brands and marketing enthusiasts for inspiring key notes, skill developing breakout sessions and unique networking activations. While honing our skills, the Alliance Connection team developed new opportunities for our clients and partners.

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Alliance Connection Kicks Off the “Ultimate KIDZ BOP Live Fan Experience”

Alliance Connection transformed over 150 kids into pop stars for the “Ultimate KIDZ BOP Live Fan Experience” for our client, All-Inclusive Collection Hotel Group. The KIDZ BOP Kids were live in concert from August 12-16 at the Hard Rock Hotel Riviera Maya for a special celebration made just for KIDZ BOP’s ultimate fans and included

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Karisma Hotels & Resorts Hosts Publisher Social Summit

Karisma Hotels & Resorts Hosts Publisher Social Summit

Produced by Alliance Connection, Macaroni Kid’s Silver Daisy Boondoggle was hosted by Karisma Hotels & Resorts in Riviera Maya. The event was designed to provide 50 family publishers with uniquely-curated experiences that highlighted key attributes of the property to engage readers, build awareness for the brand and provide guest experience details that would encourage bookings.

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Alliance Connection Attends VidCon 2019

Alliance Connection Attends VidCon 2019

Alliance Connection has developed a network of today’s top social influencers, content creators, bloggers, and non-traditional media through our innovative #ACTastemaker program. To continue to have this portfolio thrive with today’s most engaging, organic, and impactful creators, our team was on-site at the World’s largest celebration of digital video & online creators, VidCon. At VidCon

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Hard Rock Punta Cana Hosts "Sounds Around The World" Residency

Hard Rock Punta Cana Hosts “Sounds Around The World” Residency

For six weeks, Hard Rock Hotel and Casino Punta Cana was home to some of your favorite American Idols and Dancing With The Stars dancers as they performed four custom-built and executed shows by Alliance Connection: Sounds Around The World, Journey Through The Decades, Southern Rock Experience and All-Star Dueling Pianos.

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Alliance Connection Breaks Records with Rachael Ray

Alliance Connection Breaks Records with Rachael Ray

Alliance Connection partnered with The Rachael Ray show to promote Dream Vacations travel agents with an on-air segment. This segment allowed great coverage for Dream Vacations in a unique and fun placement fitting the show’s theme of breaking records with a Royal Caribbean Cruise Line prize package aboard the World’s Largest cruise ship.

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Alliance Connection Delivers Holiday Cheer with Ellen DeGeneres & Karisma Hotels & Resorts

Alliance Connection Delivers Holiday Cheer with Ellen DeGeneres & Karisma Hotels & Resorts

Alliance Connection secured exclusive placement on the Ellen Show’s famous 12 Days of Christmas Giveaway. Karisma Hotels & Resorts was showcased to millions of viewers and delighted hundreds of audience members for a Gourmet-Inclusive experience at their properties in Jamaica, the Dominican Republic and Mexico.

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Alliance Connection Breaks Records with Rachael Ray

Alliance Connection Partners The Rachael Ray Show with Dream Vacations and Royal Caribbean

Alliance Connection taps into our media partner, the Rachael Ray show to promote Dream Vacations exclusive access to travel specialists who can help craft the perfect trip for everyone. Rachael Ray featured a Royal Caribbean Cruise booked by Dream Vacations to over 12 million unique impressions for their bucket list show.

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Alliance Connection Promotes Hard Rock Hotel Riviera Maya's New Woodward Experience with Redbox

Alliance Connection Promotes Hard Rock Hotel Riviera Maya’s New Woodward Experience with Redbox

Hard Rock Hotel Riviera Maya’s newest amenity, Woodward Experience, is featured as the grand prize for n the Summer Spin campaign that was marketing across the Redbox kiosks, social and email. With more than 42 thousand kiosks in over 37 thousand locations, the reach of these automated machines is enormous.

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Alliance Connection Produces 4th "Story Behind The Songs" Event with Sandals Resorts

Alliance Connection Produces 4th “Story Behind The Songs” Event with Sandals Resorts

Alliance Connection rolled out the red carpet for our 4th Story Behind The Songs. Alliance Connection along with our partners Sandals Resorts, CMT & Premiere Radio bring the ultimate media event to the Caribbean. Country Superstars Jason Aldean and Dustin Lynch along with TV personality Cody Alan were hosts to this intimate summer event that

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Alliance Connection Launches Dream Vacations & Chatbook Sweepstakes

Alliance Connection Launches Dream Vacations & Chatbook Sweepstakes

Alliance Connection creates sweepstakes with Chatbooks with a summer travel campaign encouraging families to get out, explore, and document their travels in a photo book with Dream Vacations. Consumers can see Instagram stories that tell a story about the Dream Vacations travel specialist and how valuable they are and how to enter to win their

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Alliance Connection Announces First Ever Kidz Bop Experience

Alliance Connection Announces First Ever Kidz Bop Experience

Designed exclusively by Alliance Connection, The Kidz Bop Experience will welcome kids ages 4-12 to participate in a number of KIDZ BOP themed activities. The dedicated area invites young hotel guests into the Pop Star Lounge, where they will work with a Tour Manager to create a custom band name, learn their favorite KIDZ BOP

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