Everyone loves an underdog. Alliance Connection, Inc. was founded and remains headquartered in Detroit, Michigan. Motor City has its ups and downs but we support our home city and value the same dedication and hard work currently displayed by its slow revival.
Phone: 888-907-2786 ext. 700
The heart of Music City. With an office just outside of downtown, Alliance Connection has been able to foster relationships with top music labels such as Sony Music, Universal Music Group and Big Machine Records.
Phone: 888-907-2786 ext. 703
Creativity is fueled by beauty. With a breathtaking view of Lake Michigan, famed architecture as well as the renowned Art Institute, this is the home of our creative division. Crafted from youthful passion and seasoned execution, innovative ideas are ordinary.
Phone: 888-907-2786 ext. 702
The land of dreams. Bustling with cutting edge ideas and raw talent, Los Angeles is the home to our talent relations division. By nurturing and developing strong ties with artists, actors and musicians from popular TV shows our portfolio allows us to effectively explore new entertainment partnership avenues.
Phone: 888-907-2786 ext. 701
Chief Wisdom Officer & List Enforcer
Melissa has been developing strategic partnerships by introducing best in brand national companies through alliances, promotional and multi-channel media campaigns for the past two decades.
She has a proven track record of increasing sales, profit and market share through creative instincts and an undeniable passion for marketing, a skill she acquired while holding executive positions at David's Bridal and Sandals Resorts.
Carrie started in the hospitality industry more than 20 years ago and has continued to succeed in her travel career. She comes to us from Omni Hotels and Resorts, as a Group and Golf Sales Manager. Carrie has also sold travel for GOGO Worldwide Vacations, Sandals and Beaches Resorts, Royal Caribbean Cruise Lines and US Airways.
Chief Innovator &
Born in Detroit, Amanda Sestak is a graduate of Columbia College Chicago and loves all things artsy fartsy. She is proud to be a part of the Alliance Connection team as the 'big creative picture person' and brags about her cool job all the time. She is a reformed theater geek and a bossy only child, so Creative Direction is an easy, natural fit for her. Amanda's hidden talents include a knack for trivia and an uncanny ability to mix a tasty cocktail. She loves every aspect of marketing, thrives in the competitive field and enjoys the perks of traveling to exotic places.
Make It Happen
Madison wants to live in a world filled with avant-garde businesses, books that come bundled with dark chocolate and high heels that never hurt your feet. She prides herself on being a commander of commotion at Alliance Connection regardless of her modest 5'1" presence. When she isn't coordinating details from A to Z in all styles of partnerships, she directs her energy into a competitive and healthy lifestyle through coaching Crossfit or enjoying the alluring atmosphere of her hometown, America's Music City, Nashville, TN. This is more than just a job to Madison and she is continuously on a mission to deliver exceptional experiences and leave a legendary impact on the marketing world.
Director, Talent Relations
Alliance Connection's Director of Talent Relations currently works in TV Production in Los Angeles, CA. She is a talent coordinator and member of the Director's Guild as a Stage Manager. She has worked on productions such as: Grease Live!, Academy of Country Music Awards, CMT Awards, Dancing with the Stars, American Idol Finale's, World MMA Awards, to name a few.
Show Maestro &
As Director of Special Events, Jason currently directs and co-produces for Alliance Connection. He is a director of theatre and live events in New York City and around the world. For the past 13 years, Jason has worked with incredible legends like Art Garfunkel, James Taylor, Aretha Franklin, Ben Vereen, and Liza Minnelli.
Assistant Maestro &
As Alliance Connection's Musical Director, she is a pianist, vocalist, and conductor for theatre, film, TV, and live events. She is on the directing team of The U.S. Open Tennis Ceremonies, whose stars through the years include Diana Ross, the Broadway casts of Movin' Out, Il Divo, Tony Bennett, Idina Menzel, Carole King, and Gloria Estefan.
Web Wizard &
As the exclusive Creative Production Lead for the Alliance Connection brands, Steve comes with 25 years of experience producing dynamic, award winning results. His commitment to excellence and passion for thinking outside the box have proven him to be an asset in the branding and marketing of our many ventures.
Photo & Video Virtuoso
Jaime is a Cornell University B.F.A. grad, with a concentration in drawing and painting. He co-founded AJV Media (www.ajvmedia. com), a video production company specializing in concerts, plays & musicals as well as behind-the-scenes interviews. Jaime is proud to work with Alliance Connection on their live music events worldwide.
Garth has been creating art since he could hold a crayon, now some 30 odd years later as an accomplished artist and illustrator, he has turned his talent towards graphic design. Whether it be a logo, a website or an email, Garth brings his passion and fresh view to every design. Working with Alliance Connection has been a dream opportunity to flex his creative muscles and continue to grow in this unique and exciting market.
Pat is a 27-year-old music professional from Atlanta, GA and is currently Technical & Production Director for Alliance Connection. Pat has toured and recorded across the US with original artists, played on songs used in TV shows and movies, directed rock band camps for kids, melted faces at private shows for companies like Microsoft, Google, and Wells Fargo, and rocked with patients in children's hospitals.
He started Pat Valley, Inc. in 2014 as a provider of services related to music, including guitar performance and recording, recording engineering, song transcription, video production, web design, and music instruction. Pat earned his bachelor's degree in management from Kennesaw State University in 2012 through distance learning while building his career on the road.
Special Events Aficionado&
Mel is a graduate of Ferris State University of Michigan with a degree in Music Industry Management. Working music events at school and working in the Detroit music scene for several years has prepared her for working as Alliance Connection's Special Events Aficionado. Mel puts her expertise to good use when handling all aspects of Alliance Connection's large scale events, including travel arrangement, decor, food & beverage, talent coordination and more. She currently resides in Milford, Michigan.
Lyssa Wheaton hails from Austin, Texas and calls Nashville, Tennessee home. It was only natural for a girl raised in the "Live Music Capitol of the World" to run off to "Music City." She has a Bachelors of Business Administration with an emphasis in Marketing and Music Business from Belmont University. She spent the past decade honing her skills at record labels and artist management firms. Her background in International Business, Event Management, and Brand Partnerships led her to the dynamic Alliance Connection team. Lyssa is a habitual planner, so if she's not planning for Alliance, she's planning her next trip, meal, shopping excursion, concert schedule, or movie screening in her backyard theater. She's pretty much Penny Lane meets Martha Stewart.
Marketing & Media Maverick
Hailing from Pittsburgh, PA, Bob Foglia (yes, he's a Steelers fan), moved to Nashville, TN to attend Belmont University where he received his Bachelors of Business Administration with a focus on Music Business. Bob most recently spent 6 years at Sony Music where he held the title of Manager of Strategic Marketing and was responsible for partnerships and sponsorship programs for the label group as well as Product Manager for select artists. With a strong passion for marketing, travel, and innovative promotions, Alliance Connection is the perfect home for Bob.